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Updates and insights on data ownership in the AI era — exploring how permission builds a safer, more transparent, and rewarding digital future.

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Announcements

Unlock the Power of ASK: How to Earn, Share, and Multiply Your Rewards

May 21st, 2024
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We are thrilled to announce Permission's new and generous referral program is now live, effective May 15, 2025.

At Permission, we believe your data is extremely valuable—and YOU should be rewarded when you share it. ASK is the fuel that powers your journey in the Permission ecosystem. As a Permission user, you’re not just taking back control of your data—you’re owning it and earning real rewards every step of the way.

Every time you show up, take action, or invite friends into Permission, you collect ASK tokens. These tokens track your contributions and grow your stake in a fair and transparent digital economy.

Think of ASK as your digital footprint. The more active you are—and the more friends you invite—the more you stack your ASK.

What Are ASK Tokens?

  • Sign Up and Verify: When you create and verify your Permission account, you earn ASK instantly.
  • Opt In to Share Your Data: Choose which data you share. Each time you participate in opt-in campaigns—whether completing a survey or engaging with a brand—you earn ASK based on the value of that data.
  • Refer Friends Who Sign Up and Verify: Share your unique referral link and earn ASK when your friends join Permission.
  • Earn on Your Referrals' Data Sharing Activities: When your direct referrals participate in data-sharing campaigns, you earn 10% of the ASK they earn—passive income generated simply by expanding your network.
  • Earn When Your Referrals Grow Their Network: When one of your direct referrals hits 10 successful referrals, you receive a one-time bonus of 10,000 ASK—and your referral earns 5,000 ASK for expanding the network.

The number of tokens you collect depends on how active you are and how big your referral network becomes. Every interaction adds to your ASK stack, growing your earnings with each new connection.

Invite and Earn More ASK

Inviting friends and family is where the exponential potential lies. Here is how our active Permission Referral Network works:

  1. Your invitee signs up and verifies their account.
  2. They receive their full signup reward immediately.
  3. You receive a signup bonus and 10 percent of any ASK they earn from data-sharing and campaigns.

There is no limit to the number of people you can invite. Each new verified user becomes a source of ongoing rewards.

Milestone Bonuses

We reward sustained growth. As your direct referrals accumulate, you unlock milestone bonuses:

  • 5 Referrals: Receive a one-time bonus of 5,000 ASK.
  • 10 Referrals: Receive a one-time bonus of 10,000 ASK.
  • Referral Milestones: When one of your direct referrals hits 10 successful referrals, you receive a one-time bonus of 10,000 ASK—and your referral earns 5,000 ASK for expanding the network.

Top referrers gain early access to special earning opportunities and beta features.

How It Works in Practice

Your referral earnings are calculated and disbursed once a month to keep things predictable. Here is the timeline:

  1. By the end of each month: We tally all new direct referrals who have signed up, verified, and engaged.
  2. On the 15th of the next month: We deposit your 10 percent of their earned ASK and any milestone rewards directly into your Permission wallet.
  3. Dashboard Access: You can view detailed referral and bonus history on your dashboard at any time.

Real-World Examples

Example 1: Alex's Growth Story

Alex invites Jamie to Permission. Jamie signs up and verifies her account, earning 1,000 ASK. Alex also receives 1,000 ASK as a signup bonus. Over the next month, Jamie shares her data and completes campaigns, earning 5,000 ASK. Alex gets 10%, receiving 500 ASK automatically.

The next month, Jamie refers her friend Morgan, who signs up, verifies, and starts earning ASK. Because Morgan is part of Jamie’s network, Alex earns another 10% of Morgan’s ASK activity, all without lifting a finger.

By the end of three months, Alex has earned 1,000 ASK (signup), 500 ASK (Jamie's activity), and 200 ASK (Morgan's activity) — 1,700 ASK in total from just one initial referral.

Bonus Time: In Month 4, Jamie reaches 10 successful referrals. Alex receives a 10,000 ASK bonus, and Jamie earns 5,000 ASK as a reward for building her network.

Example 2: Building a Passive ASK Tree

Imagine Sarah refers five friends, each of whom verifies and starts earning ASK. Sarah receives 1,000 ASK per friend, totaling 5,000 ASK. Now, those friends begin referring others. Sarah not only receives 10% of her direct referrals' earnings but also hits the Milestone Bonus for 5 referrals, unlocking an additional 5,000 ASK.

Sarah’s network continues to grow, each branch feeding back into her ASK balance. This is the true power of exponential growth—small actions that multiply into real, ongoing rewards.

The Power of Quality Over Quantity

The real secret to maximizing your ASK earnings isn’t just about bringing in tons of people—it’s about bringing in the right people. High-quality, engaged users mean more data sharing, more opt-ins, and more ASK flowing back to you.

Invite friends, colleagues, family—anyone who wants to take control of their data and earn along the way. One good referral can spark a whole network of growth.

Why This Matters: Passive Earnings and Data Monetization

When brands use that zero-party data for targeted marketing, or when it’s fed into AI models to power smarter campaigns, you earn even more ASK.

Every time your data is used in an AI marketing campaign, you get paid. And when your referrals permission their data and it’s leveraged in targeted advertising, YOU EARN TOO.

Stack Your ASK: More Data, More Earnings

One of the biggest opportunities within the Permission ecosystem is the ability to stack your ASK. The more data you share—on your terms—the more you earn.

  • Wallet connections: Share on-chain data for deeper insights and earn more.
  • Survey participation: Answer questions about your preferences and earn additional ASK.
  • Permission Connect: Opt into branded offers and get rewarded instantly.
  • AI-Powered Campaigns: When your data is fed into AI models for targeted marketing, you continue to earn ASK.

Every click, every share, and every opt-in that happens in your network stacks your ASK. And when you invite others, that stack only grows. It’s not just about earning—it’s about building a foundation for passive income that lasts.

Get Ready. Start Earning. Own Your Data.

This is just the beginning. The Permission Referral Network will change how you think about earning online. Don’t just watch it happen—be a part of it.

Getting Started Is Simple

  1. Verify your account today to claim your first ASK.
  2. Copy your referral link from the dashboard.
  3. Share it with friends, family, and colleagues.
  4. Watch your network grow and check your wallet on the 15th of each month for bonus deposits.

There’s no ceiling on what you can earn. Build your referral tree, engage with offers, and let ASK work for you—month after month.

Join the Permission Referral Network today. Share your link, build your network, and multiply your rewards.

Insights

Tokenized Rewards in Web3: The Intersection of Crypto, NFTs, and Incentivization

May 3rd, 2024
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Understanding Tokenized Rewards 

In the rapidly evolving landscape of digital engagement and advertising, the advent of tokenized rewards marks a significant shift from traditional incentives. Drawing upon my background in ad buying, I've observed this transition toward a system that not only rewards users but also immerses them in the burgeoning world of Web3 technologies.

Tokenized Rewards: A Deep Dive: Tokenized rewards are more than just digital versions of traditional points; they are a complete reimagining of how incentives are structured and valued. Utilizing blockchain technology, these rewards are issued as digital tokens, which can be anything from a unit of cryptocurrency to a unique digital asset. This system fundamentally changes the reward dynamic, offering real-world value that can fluctuate based on market conditions, much like stocks or commodities.

Blockchain: The Enabling Technology: At the heart of tokenized rewards is blockchain technology. This decentralized ledger records all transactions securely and transparently, ensuring the integrity and traceability of each reward. Blockchain's inherent properties - immutability, transparency, and security - make tokenized rewards more reliable and attractive compared to the opaque and centralized systems of traditional rewards.

From Points to Digital Assets: In the traditional model, rewards points are often confined to a specific ecosystem, like a retailer or airline, with limited options for redemption. Tokenized rewards break these boundaries. For example, a user could earn tokens for engaging with an advertisement, which can then be traded on a cryptocurrency exchange, used to purchase goods or services, or even held as an investment. This fluidity adds a new dimension to user engagement, transforming passive viewers into active participants in a digital economy.

Real-World Value and User Empowerment: Unlike conventional points, which typically have a fixed value, tokenized rewards can appreciate. This not only enhances the appeal of earning these tokens but also empowers users by giving them assets with real economic value. Users can strategize their engagement, choosing to accumulate, trade, or spend their tokens based on market trends, personal preferences, and financial goals.

By redefining the concept of rewards, tokenized systems align closely with the ethos of Web3 – decentralization, user empowerment, and value creation. This section aims to lay the groundwork for understanding how cryptocurrencies and NFTs further enhance and diversify the landscape of tokenized rewards.

The Role of Cryptocurrency and NFTs in Tokenized Rewards

As we delve deeper into the world of tokenized rewards, two key components emerge as game-changers: cryptocurrencies and Non-Fungible Tokens (NFTs). These technologies not only enhance the value of rewards but also redefine user engagement in the digital space.

Cryptocurrency: The New Reward Currency: Cryptocurrencies, such as Bitcoin, Ethereum, and various altcoins, have become a popular medium in tokenized reward systems. They offer several advantages over traditional fiat currencies and reward points. For one, they're borderless and can be easily transferred globally, making them ideal for a connected digital world. Additionally, their value is not tied to a single entity or economy, providing an opportunity for rewards to appreciate in value over time.

A practical example is an advertising platform that rewards users with its own cryptocurrency for engaging with content. Unlike traditional rewards, these tokens can be traded on cryptocurrency exchanges, used for purchases where accepted, or even held as an investment, offering a potential for financial growth beyond the initial reward.

NFTs: Adding Uniqueness and Exclusivity: NFTs bring a different dimension to tokenized rewards. Each NFT is a unique, indivisible, and verifiable digital asset that can represent anything from digital art to access tokens for exclusive services. In the realm of advertising and user rewards, NFTs can serve as certificates of ownership for digital collectibles, exclusive content access, or special privileges.

For instance, a company might release a series of branded NFTs as part of a marketing campaign. Users who engage with the brand's content could earn these NFTs, which might offer special access to events, discounts, or unique brand experiences. This not only creates a sense of exclusivity and ownership but also fosters a deeper connection between the brand and its audience.

Synergy of Crypto and NFTs in Rewards: The combination of cryptocurrencies and NFTs in reward systems creates a robust and versatile ecosystem. While cryptocurrencies provide a liquid, tradeable asset with potential financial growth, NFTs offer personalized and exclusive experiences. This synergy caters to a diverse range of user preferences and motivations, making tokenized rewards more appealing and effective in engaging a wide audience.

Real-World Examples of Tokenized Rewards

The real power of tokenized rewards becomes evident when we look at how they are being implemented by innovative companies like Permission, alongside other pioneering examples in different sectors.

1. Permission: Revolutionizing Advertising with ASK Tokens: Permission stands out for its unique approach to online advertising. Utilizing blockchain technology, it rewards users with ASK tokens for engaging with ads and sharing their data. This model represents a significant shift from traditional advertising methods, emphasizing user consent and compensation. Users can earn ASK tokens simply by watching ads or sharing personal data, which they can then exchange for various goods and services, or hold as an investment. This approach not only respects user privacy but also creates a more equitable and transparent advertising ecosystem.

2. Brave Browser and Basic Attention Tokens (BAT): Brave Browser's use of Basic Attention Tokens (BAT) offers another compelling example. This system rewards users with BAT for viewing ads, disrupting the typical online advertising model. Users have the choice to keep their BAT, potentially benefiting from its appreciation, or use them to support content creators, demonstrating a novel way to monetize attention and engagement.

3. Reddit's Community Points System: Reddit has introduced Ethereum-based tokens for active community members, rewarding them for their contributions. These tokens can unlock special features and give users a say in community governance, fostering a sense of ownership and active participation.

4. Luxury Brands and NFT Experiences: Luxury brands like Gucci are exploring NFTs for unique customer experiences. These brands issue NFTs as rewards for purchases, which can grant access to exclusive events or previews, blending luxury fashion with cutting-edge technology.

5. Sports and Entertainment Industry: In sports and entertainment, teams and artists release NFTs to offer unique fan experiences, such as VIP access or exclusive content. This strategy not only creates new revenue streams but also deepens the fan-brand relationship.

These examples demonstrate the diverse applications of tokenized rewards across various industries. From transforming online advertising to redefining luxury consumer experiences, the potential of these systems is immense. As blockchain technology continues to evolve, it will undoubtedly pave the way for more innovative and user-centric reward mechanisms.

Project Updates

Permission's 2023 Journey: A Year of Achievements

Jan 12th, 2024
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Greetings to our incredible Permission community! As we kick off the exciting journey into 2024, we want to express our heartfelt gratitude to each and every one of you for your unwavering support.

The past year has been a whirlwind of innovation and progress at Team Permission as we wholeheartedly pursue our mission to empower users to earn from their data. 

We've been heads down in BUIDL mode, refining and enhancing the my.permission platform, expanding our engineering team, and making our presence felt at events around the globe. And, of course, the highlight of the year has been the development and testing of our latest product: Permission Search.

Now, let’s take a moment to celebrate the standout achievements that made 2023 an exceptional year for Permission:

  • Seamless Migration to Polygon: Successfully completing ASK’s migration to the Polygon network was a significant milestone. This move enhances ASK's accessibility within the Ethereum ecosystem and brings exciting possibilities in the realm of decentralized finance (DeFi).
  • ASK makes top 10!: ASK proudly secured its spot as a top 10 most-held token on the Polygon network, a testament to its growing popularity and utility within the Web3 ecosystem. This is a considerable feat, considering the multitude of Polygon applications vying for user base expansion, and it highlights our unique position as a relevant consumer application in the market. 
  • Empowering ASK Holders: Through our partnership with Snapshot, we introduced a governance poll feature that lets ASK holders propose and vote on decisions shaping the Permission protocol. Your voice matters!
  • Enhanced Data Ownership: We've revamped our Daily Earn features to give you even more control over your data. Now, you can make requests, correct details, and gain a deeper understanding of your data rights.
  • Uniswap Listing: ASK was listed on Uniswap, the world's largest decentralized exchange (DEX). With a WETH-ASK pairing, holders can provide liquidity and earn trading fees – a win-win for our vibrant community. 
  • Rewarding Surveys: Introducing a new earning experience within the Permission Platform – Rewarded Surveys. Now, you can build your profile and earn by answering questions or engaging with content.
  • Beta Testing Permission Search: We successfully beta tested our latest product, Permission Search, paving the way for an innovative search experience aligned with our mission.

As we reflect on these achievements, ASK remains a top most-held asset on Polygon, a testament to the compelling value proposition of data ownership and earnings from permissioning data, not to mention the exceptional organic user acquisition strategies employed by our dedicated team.

Looking ahead, our journey continues with the unwavering support of our community. We invite you to stay connected, ask questions, and dive deeper into the exciting developments happening at Permission. 

Thank you for being an integral part of the Permission story. Here's to a fantastic 2024 filled with growth, innovation, and continued success!

Project Updates

Primer on ASK: Total and Circulating Supply

Oct 16th, 2023
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This article was updated on December 17th, 2024. You can find the updated version here.

In the interest of transparency and open communication about the tokenomics that govern the Permission Protocol and how the supply of ASK is being managed, below is our planned sequence of token distributions set to occur over nine years from ASK’s original launch date. In our ever-evolving community, trust is paramount, and we want to ensure that there is absolute clarity regarding our current and projected circulating supply.

Total Supply and Circulating Supply

The uninflatable, unalterable total supply of ASK tokens stands at a substantial 100 billion. Of this allocation, 25% is earmarked for ecosystem growth, 55% is dedicated to Purchasers and Supporters, 5% is reserved for developer incentives and advisors, and the remaining 15% is designated for the core team. This extensive supply is intended to foster global adoption while ensuring that transactions are conducted in complete ASK tokens rather than fractional percentages.

The current schedule is subject to adjustments to ensure a stable tokenomics model that supports Permission network’s health. To view the circulating supply in real time via the following API endpoints, paste the below links into your browser:

https://api.permission.io/v1/token/supply?q=total 

https://api.permission.io/v1/token/supply?q=circulating 

Here’s a closer look at the circulating supply:

Two billion tokens are allocated to Series B-1 investors and the team. While these tokens have been unlocked, several of our dedicated investors are demonstrating their long-term support by refraining from releasing these tokens into the market for additional years.

Virtually all employees, board members, advisors, and a significant portion of our Purchasers and Supporters are subjected to multi-year lockup periods from the primary listing date. Indeed, all current team members are subject to a five-year vesting schedule that entails both a service and liquidity requirement. The Token Unlock schedule reflects tokens that will have met the service requirement only; in other words, team tokens will not vest and become available for distribution unless the liquidity requirement is also met.

Original team members and “seed token” holders, including our founder and CEO, Charlie Silver, are fully vested, but have agreed to adhere to additional lockup periods from the primary listing date. Even when fully vested, former employees and “seed” token holders are restricted to transferring or selling no more than 25% of their total vested and unlocked tokens per quarter.

Notably, no current team members, including the CEO, have executed any token sales to date. Moreover, it’s crucial to emphasize that only 72% of tokens reserved for current or former team members have been allocated. We reserve a substantial percentage for future employees, given the continuous growth of our team.

This lock-up schedule underscores our unwavering commitment to the long-term integrity of ASK. As a mission-driven, enduring project, we firmly believe this is the ethical path forward. Our founder, board members, advisors, and entire team share a profound belief in our mission, underlining our determination to develop the ASK ecosystem over an extended timeframe.

SAFT Holders (Early Contributors)

Regarding SAFT holders, the majority were entitled to access half of their tokens upon Mainnet Launch, with the remainder unlocking six months post-launch. Many of our most substantial SAFT holders have already taken custody of their coins, while others have graciously agreed to extend their lock-up periods to one or more years from the primary listing date.

We constantly explore opportunities to encourage token holders to support us for the long term. Consequently, certain SAFT holders, Purchasers, and Supporters have agreed to extend their lock-ups to ensure that their tokens do not enter the circulating supply until later dates.

Updates

We remain committed to providing regular updates regarding the ASK supply. For those keen on understanding our projected supply increase, please refer to the “Permission Token Economics” section in our white paper, which elucidates how we’ve modeled user acquisition campaigns and a multitude of partnerships that will influence supply. Additionally, keep an eye on CoinMarketcap and CoinGecko for real-time updates.

At Permission.io, every aspect of our ecosystem, from total supply to circulating supply, and from release schedules to lock-up provisions, has been thoughtfully designed with our users in mind. Our mission revolves around growing the network through user incentives and expanding the number of Purchasers and Supporters to fuel the growth of our platform, even if it involves intricate mechanisms.

As one of the pioneers of a fair and trustworthy internet, you can rely on us to maintain our unwavering commitment to transparency. We are always prepared to elucidate how our model functions and how it is designed, ensuring that you, our community, remain well-informed.

Project Updates

Permission’s ASK Token Lists on Uniswap

Jul 13th, 2023
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We are delighted to announce that the ASK token is now available on Uniswap V3, the world’s largest decentralized exchange, with a WETH-ASK pairing.

Availability on Uniswap V3 provides ASK holders with the ability to provide liquidity for ASK and earn trading fees. More information on the WETH-ASK pair can be found here.

Those wishing to access the WETH-ASK pool must connect their Metamask wallet, ensure that they are connected to the Polygon network, and confirm they are using the correct ASK token contract address: 0xaA3717090CDDc9B227e49d0D84A28aC0a996e6Ff. 

Please note that if the token contract address is not imported to your Metamask wallet, the token will not be visible on Uniswap. Here’s a brief how-to guide for importing tokens to your Metamask wallet.

This announcement comes on the heels of our recent migration to the Polygon Network to globally scale Web3 advertising. Powered by Polygon’s lightning-fast speeds and low transaction costs, our innovative Web3 platform enables advertisers to run global campaigns and reward users in ASK for opting in and consenting to share data. 

A permission-based advertising solution powered by a tokenized reward will be critical for advertisers to succeed in Web3. Global privacy regulations aimed at protecting consumers’ data are forcing major changes to the digital advertising industry, which is projected to reach a size of $1.5 trillion by 2030.

Marketers will need to adapt to a more consumer-centric internet where individuals will own their data and where advertisers will need to incentivize consumers with a reward to obtain permission to interact with it. 

Permission's platform enables users to control, securely grant permission, and earn from their data across the digital ecosystem, while helping brands improve ROI and build consent-based audiences in a compliant way. Since our launch, hundreds of thousands of users have already earned ASK by engaging with the platform, and ASK has recently emerged as one of the top most-held tokens on Polygon

This listing increases Permission’s exposure to Uniswap’s vast user base and enables the growing number of ASK holders to access DeFi. “Our migration to Polygon has been a crucial move for the Permission Platform and ASK,” said Charles Silver, CEO of Permission. “With DeFi accelerating its mass appeal, we want to ensure that the ASK community has the opportunity to partake in this monumental financial shift while at the same time increasing ASK accessibility.” 

New to Uniswap?

Uniswap is a leading decentralized finance protocol featuring an ever-growing network of DeFi dAPPs. The protocol has eclipsed over $1.5 trillion in trading volume and supports over hundreds of DeFi integrations, making it the ideal center point for the trading of Ethereum-based tokens without intermediaries. Overall, Uniswap V3 supports a whopping 1768 trading pairs, now including WETH-ASK.

See this helpful guide for more information.

Guides

How to Import a Custom Token to Metamask

Jul 13th, 2023
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How to Add a Custom Token to MetaMask if It’s Not Automatically Appearing

1. Get the Token’s Correct Contract Address

- First, you’ll need the correct contract address for the token you want to add.

- For example, to add WETH (Wrapped Ether) to MetaMask, here is the contract address: 0x7ceB23fD6bC0adD59E62ac25578270cFf1b9f619

2. Ensure You Have a MetaMask Account and Are Logged In

- Make sure you have MetaMask installed and that you are logged into your account.

3. Go to the Token Section in MetaMask

- Open your MetaMask extension and navigate to the "Tokens" tab, where you manage your tokens.

4. Select ‘Import Tokens’

- Open the menu on the right and click the Import tokens button.

5. Select the ‘Custom Tokens’ Tab

- In the Import Tokens window, click on the Custom Tokens tab.

6. Paste the Contract Address into the “Token Contract Address” Section

- Paste the token’s contract address (for example, the one provided for WETH) into the Token Contract Address field.

- The Token Symbol and Decimal fields should automatically fill in. You can edit them if necessary, but they usually auto-populate correctly.

7. Click ‘Next,’ Then ‘Import’ to Confirm the Addition

- Click the Next button, and then click Import to confirm the addition of the token to your wallet.

8. View Your Token  

- After importing, the token should now appear in your MetaMask wallet.

- If you already hold that token, your balance will be displayed.

Guides

How to Choose the Best Loyalty Program for Your Shopping Habits and Travel Preferences

May 14th, 2023
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Loyalty programs are an excellent way to save money and earn rewards while shopping and traveling. With so many options available, it can be overwhelming to choose the best loyalty program for your unique shopping habits and travel preferences. In this comprehensive guide, we’ll walk you through the essential factors to consider when selecting a loyalty program that best aligns with your spending patterns, helps you get the most value from your purchases, and enhances your travel experiences

Assess Your Shopping Habits

Before diving into different loyalty programs, take a moment to analyze your shopping habits. Consider the following:

  1. Which stores do you frequent the most?
  2. Do you prefer online or in-store shopping?
  3. What types of products do you typically buy?
  4. How often do you make purchases?

Understanding your shopping habits will help you identify which loyalty programs are most likely to benefit you.

Compare Reward Structures

TopCashBack

Loyalty programs offer various reward structures, such as points-based systems, cash-back rewards, or exclusive discounts. Evaluate the different reward structures and determine which one best suits your preferences and shopping habits. For a comprehensive comparison of the best cash, discount, and point-earning opportunities for both travel and credit cards, be sure to visit TopCashback.com. This resource can help you make a more informed decision when selecting a loyalty program that aligns with your needs.

Examine Expiration Policies and Restrictions

Some loyalty programs have expiration policies on rewards or points, while others may impose restrictions on redemption options. Carefully review the terms and conditions of each program to ensure you won’t lose your hard-earned rewards due to expiration or limitations.

Consider the Ease of Earning and Redeeming Rewards

Choose a loyalty program that makes it easy for you to earn and redeem rewards. Look for programs that offer a user-friendly interface, multiple ways to earn points or cash back, and a variety of redemption options, such as gift cards, cash, or merchandise.

Look for Additional Benefits

Some loyalty programs offer extra perks, such as free shipping, exclusive access to sales or promotions, and personalized offers. Consider these additional benefits when choosing a program, as they can enhance your overall shopping experience.

Amazon Prime

For example, Amazon Prime is a popular loyalty program that provides members with free shipping on eligible items, exclusive access to sales like Prime Day, and personalized recommendations based on their shopping history. These extra perks not only save Amazon Prime members money on shipping costs but also allow them to enjoy a more tailored and convenient shopping experience. By considering such additional benefits when choosing a loyalty program, you can ensure that the program aligns with your needs and preferences.

Evaluate the Program’s Flexibility

Opt for loyalty programs that offer flexibility, allowing you to earn rewards across multiple retailers or product categories. This flexibility ensures that you can maximize your rewards, regardless of your specific shopping preferences.

Read Reviews and Testimonials

Research reviews and testimonials from other users to get a better understanding of their experiences with the loyalty program. This feedback can provide valuable insights into the pros and cons of each program, helping you make a more informed decision.

Identify Your Travel Priorities

In addition to your shopping habits, consider your travel priorities when evaluating loyalty programs. Ask yourself the following questions:

  1. How often do you travel?
  2. Do you prefer a specific airline or hotel chain?
  3. Are you interested in earning rewards for travel-related expenses, such as dining, car rentals, or excursions?

Understanding your travel preferences will help you find a loyalty program that offers the most relevant benefits.

Evaluate Airline and Hotel Partnerships

Many loyalty programs have partnerships with airlines, hotels, and other travel-related companies. These partnerships allow you to earn and redeem points or miles for flights, hotel stays, and other travel rewards. When choosing a loyalty program, consider the following:

Does the program partner with your preferred airline or hotel chain?

Are there attractive transfer ratios or options for transferring points between programs?

Do the partners offer a wide range of destinations and travel options?

Select a loyalty program with partnerships that align with your travel preferences to maximize your rewards potential.

Check for Travel Perks and Benefits

Some loyalty programs offer additional travel perks and benefits, such as priority boarding, free checked bags, room upgrades, or access to airport lounges. Take these perks into account when choosing a loyalty program, as they can significantly enhance your travel experience and provide added value.

American Express Platinum

For instance, the American Express Platinum Card is known for its extensive travel perks and benefits. Cardholders enjoy access to over 1,200 airport lounges worldwide through the Priority Pass program, complimentary Marriott Bonvoy Gold Elite status for room upgrades and late checkouts, and a $200 airline fee credit to cover incidental charges like checked bags and in-flight refreshments. By selecting a loyalty program like the American Express Platinum Card, frequent travelers can significantly enhance their travel experiences and get more value from their trips.

Compare Redemption Options and Flexibility

Evaluate the redemption options and flexibility of each loyalty program. Look for programs that offer various redemption options, such as flights, hotel stays, car rentals, or experiences. Additionally, consider the ease of redeeming rewards and any restrictions, such as blackout dates or capacity controls.

Examine Point Earning Potential and Bonuses

Some loyalty programs offer bonuses or promotions that can help you earn points or miles faster. Look for programs with attractive sign-up bonuses, category bonuses, or limited-time promotions to maximize your earning potential. Also, consider the base earning rate and any opportunities for accelerated earning through partner purchases or special offers.

To Summarize

Choosing the best loyalty program for your shopping habits and travel preferences involves understanding your spending patterns, evaluating reward structures, and considering various factors such as partnerships, travel perks, redemption options, and earning potential. By taking the time to carefully evaluate your options, you can find the perfect loyalty program that helps you maximize your savings, rewards, and travel experiences.

Similarly, Permission.io empowers users by giving them full control over their data and rewarding them with ASK tokens for engaging with brands. Users can choose to transfer their ASK tokens to cryptocurrency or use them to redeem gift cards at popular brands like Starbucks, American Airlines, and more. This innovative approach allows users to benefit from their valuable data and introduces them to a new world of rewards and options. Gain control over your data and earn rewards that suit your needs. Happy shopping and traveling!

Project Updates

Update on Permission Blockchain Migration

Apr 24th, 2023
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UPDATE as of June 26, 2023: The bridging period is now officially over. The Permission team would like to thank the community for their cooperation and support during this process. The bridge opened in May, 2022 and officially closed, as scheduled, on June 25, 2023. Users are no longer able to bridge their Permission Network Balance.

Please note that users with a Pending ASK balance can maintain their ASK in Pending. When withdrawn, it will be transferred via the Polygon blockchain and, as such, will automatically be withdrawn as Polygon ASK.

Thank you to all members of the Permission community who have already migrated their ASK to Polygon!

Permission is pleased to share that the move to Polygon has progressed smoothly since we announced our partnership with Polygon and commenced the migration on May 24, 2022. The migration is approaching full completion after nearly a year of Permission users and ASK holders successfully migrating their tokens from the Permission blockchain to the Polygon network using the ASK Bridge.

The decision to focus our development efforts on Polygon has proven to be the right one, benefitting Permission and its community in a number of ways: fast, low-cost transactions, ease of integrations across wallets, and access to the vast Polygon and Ethereum ecosystems. Moreover, in the last year, Polygon has solidified its footing as the go-to technology solution for major brands seeking to enter Web3, enabling Permission’s Polygon-based platform to work more effectively with brands seeking to launch large-scale NFT programs and other Web3 strategies for increasing engagement.

For those yet to complete their ASK migration, please note that Permission users and ASK holders who have not yet used the ASK Bridge to migrate their tokens to the Polygon network are encouraged to do so before June 25, 2023. After such date, no exchanges will be supporting the legacy ASK token on the Permission blockchain. Only the ASK token on the Polygon blockchain will continue to be supported by exchanges.

Additionally, as the Permission Platform now runs entirely on Polygon, only the withdrawal of ASK tokens on the Polygon chain will be supported and legacy ASK token balances will not be visible in the wallet page after June 25, 2023.

Additionally, as the Permission Platform now runs entirely on Polygon, only the withdrawal of ASK tokens on the Polygon chain will be supported. 

Please ensure your ASK is bridged to Polygon ahead of June 25, 2023. 

Please note that those holding ASK Tokens on the Polygon Blockchain, or in pending wallets, will not be impacted.

For further questions related to the ASK Bridge or Permission platform, please email support@permission.ai, and our support team will be happy to assist you.

Guides

Maximizing Your Credit Card Rewards: A Comprehensive Guide

Mar 9th, 2023
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{time} min read time

Navigating Credit Card Rewards: A Comprehensive Guide

In today’s digital age, credit cards have become an essential financial tool. They offer convenience, security, and most importantly, rewarding benefits. However, with the plethora of options available, choosing the right credit card can be a daunting task. This guide aims to help you navigate the world of credit card rewards, understand your spending habits, and maximize your rewards.

Why Choosing the Right Credit Card Matters

Choosing the right credit card is crucial as it can significantly impact your financial health. A card that aligns with your spending habits and lifestyle can help you earn valuable rewards, save money, and even improve your credit score. On the other hand, a wrong choice can lead to missed reward opportunities, high interest rates, and debt.

An Insight into Various Credit Card Rewards

Credit card rewards are incentives provided by card issuers to encourage card usage. These rewards can come in various forms such as cash back, points, or miles. By strategically using your credit card, you can earn rewards and save on your everyday expenses.

Breaking Down Different Types of Credit Card Rewards

Types of Credit Card Rewards

There are primarily three types of credit card rewards:

  1. Cash Back: The Wells Fargo Active Cash® Card offers a flat-rate of 2% cash rewards on purchases. Another example is the Capital One SavorOne Cash Rewards Credit Card which offers 8% cash back on Capital One Entertainment purchases, 5% cash back on hotels and rental cars booked through Capital One Travel, 3% cash back on dining, entertainment, popular streaming services, and at grocery stores, and 1% cash back on other purchases.
  2. Points: The Chase Sapphire Preferred® Card offers 5X points on travel purchased through Chase Ultimate Rewards, 3X points on dining, and 2X points on other travel purchases, and 1X points on other purchases. Another example is the American Express® Gold Card which offers 4X Membership Rewards® at Restaurants, U.S. Supermarkets, and 3X Membership Rewards® points on flights booked directly with airlines on amextravel.com.
  3. Miles: The Capital One VentureOne Rewards Credit Card offers 5 miles per dollar on hotels and rental cars booked through Capital One Travel, and 1.25 miles per dollar on every other purchase, every day. Another example is the Capital One Venture Rewards Credit Card which offers 5X miles on hotels and rental cars booked through Capital One Travel, and 2X miles on every purchase.

These cards offer a variety of rewards that can be tailored to your spending habits and preferences. It’s important to note that these cards may have annual fees and other terms and conditions that should be considered before applying.

Working Mechanism of Credit Card Rewards

Credit card rewards work on the principle of spend-and-earn. The more you spend, the more rewards you earn. However, it’s important to note that different cards offer different reward rates for different spending categories. For instance, a card might offer 3% cashback on groceries, 2% on gas, and 1% on all other purchases.

Recognizing and Understanding Your Spending Habits

Importance of Knowing Your Spending Habits

Understanding your spending habits is key to maximizing your credit card rewards. By knowing where your money goes each month, you can choose a card that offers high rewards on your top spending categories.

Tools and Techniques to Track Your Spending

There are several tools and techniques to track your spending. Budgeting apps can categorize your expenses and provide insights into your spending habits. Here are some examples of tools and techniques to track your spending:

  1. Budgeting Apps: These are digital tools that help you track your income and expenses. They can categorize your spending, set budgets, and provide insights into your financial habits. Examples include Mint, YNAB (You Need A Budget), and PocketGuard.
  2. Spreadsheets: You can create a custom spreadsheet using software like Microsoft Excel or Google Sheets. This allows you to categorize your expenses, track your income and spending, and create custom reports and charts.
  3. Online Banking: Many banks offer online tools that allow you to view your transactions, categorize your spending, and set budgets.
  4. Pen and Paper: This traditional method involves keeping receipts and writing down all your expenses. While it can be time-consuming, it can also be a very effective way to become more aware of your spending habits.
  5. Envelope System: This is a method where you allocate cash for different spending categories in separate envelopes. Once the money in an envelope is gone, you can’t spend any more in that category for the rest of the month.
  6. Financial Planner: A financial planner or notebook can help you track your spending, set financial goals, and plan for the future.

Remember, the best tool is the one that you will consistently use. It may take some trial and error to find the method that works best for you.

Tips to Choose the Perfect Credit Card for Your Lifestyle

Factors to Consider When Choosing a Credit Card

When choosing a credit card, consider factors like the reward rate, annual fee, sign-up bonus, and any additional benefits like travel insurance or purchase protection. Also, consider your lifestyle and spending habits. If you travel frequently, a miles card might be beneficial. If you spend a lot on groceries and gas, a cash back card might be a better fit.

Comparison of Different Credit Cards Based on Rewards

There are numerous credit cards available, each with its own set of rewards. For instance, the Chase Sapphire Preferred Card is great for travel rewards, while the Citi Double Cash Card offers excellent cash back rewards. It’s important to compare different cards based on their rewards, fees, and benefits before making a decision.

Strategies for Maximizing Your Credit Card Rewards

Chase Sapphire Preferred earn points
Earning the Welcome Bonus

Many credit cards offer a welcome bonus if you spend a certain amount within the first few months. This can be a great way to earn a large number of rewards quickly.

Making Use of Limited-Time Offers

Card issuers often run limited-time offers where you can earn extra rewards on certain spending categories. Keep an eye on these offers to boost your rewards.

Combining Points from Different Cards

Some card issuers allow you to combine points from different cards. For example, in regards to the Chase Ultimate Rewards program, if you have multiple Chase cards like the Chase Sapphire Preferred and the Chase Freedom, you can combine points between the cards. This is beneficial because points from the Sapphire Preferred card can be transferred to Chase’s travel partners, while points from the Freedom card cannot. By combining the points onto your Sapphire Preferred card, you can take advantage of these travel transfers. This can help you accumulate rewards faster and reach your redemption goals sooner.

Timing Large Purchases Strategically

If you have a large purchase coming up, time it strategically to earn the welcome bonus or take advantage of a limited-time offer.

Tips for Efficient Credit Card Management

Understanding and Meeting Your Spending Requirement

Most credit cards come with welcome bonuses, which can be a considerable amount of rewards points, miles, or cash back. To earn this welcome bonus, you’ll need to meet the card’s spending requirement, often within a specified time frame. This can vary from a few hundred to several thousand dollars. It’s crucial to understand what these requirements are before you start using your card. If you plan your larger expenses and time your application correctly, you can meet this requirement without overspending or going into debt. Remember, the goal is to use the credit card as a tool for your convenience and benefit, not as a means to increase your spending.

Leveraging Quarterly Bonuses

Some credit cards offer rotating quarterly bonuses in certain spending categories. These can be very lucrative, offering as much as 5% cash back. However, these bonuses typically need to be activated manually each quarter. Usually, card issuers allow you to activate these bonuses through their mobile app or website. Take the time to understand these categories, set reminders to activate the bonuses, and align your spending accordingly. This way, you can earn a significant amount of rewards on your regular spending.

Prompt Payments and Full Balance Settlement

One of the fundamental rules of credit card management is to always pay your bill in full and on time. It’s not enough to make the minimum payment; the goal is to avoid paying any interest charges. Any interest you pay could potentially negate the value of the rewards you’ve earned. So, ensure you budget and spend only what you can afford to pay back at the end of the month. This practice not only helps you avoid debt and unnecessary interest charges but also contributes positively to your credit score. Additionally, most card issuers will forfeit your rewards if you miss a payment, so punctuality is crucial.

Credit Utilization

Credit utilization is another important factor in credit card management. It refers to the percentage of your total available credit that you’re using. Keeping your credit utilization below 30% is a good rule of thumb. High credit utilization can negatively impact your credit score. Therefore, even if you’re paying your bills on time, maxing out your credit cards can hurt your credit.

Card Security

Don’t forget about the importance of credit card security. Always monitor your accounts for any suspicious or unauthorized transactions. Many credit card companies offer real-time alerts for transactions which can be a useful tool for spotting fraud early. In case of loss or theft, report it immediately to your credit card company. They can block the card and prevent unauthorized access.

How to Redeem Your Credit Card Rewards Effectively

Best Practices for Redeeming Rewards

When it comes to redeeming rewards, it’s best to have a redemption goal in mind. This could be a trip, a gift card, or even a statement credit. Also, make sure to check the redemption value of your rewards. Some redemption options might offer a lower value than others.

Pitfalls to Avoid When Redeeming Rewards

Navigating the realm of credit card rewards can be tricky, and it’s crucial to avoid certain pitfalls to reap maximum benefits. Remember, not all rewards last forever; they often come with an expiration date. Make it a habit to keep track of these dates to ensure that none of your hard-earned rewards go to waste. Moreover, avoid redeeming your rewards for low-value options. It’s essential to understand the value of each redemption choice, as some options like travel might provide greater value compared to others like gift cards.

Never ignore the fine print of your rewards program – understanding terms such as redemption thresholds, blackout dates, and any associated fees can be pivotal in leveraging your rewards. Keeping track of rewards from different credit cards can also help you strategize better for reward earning and redemption. Finally, always strive to pay off your balance in full each month. Remember, carrying a balance can lead to interest charges that might outweigh the benefits of your rewards. With a careful approach and strategic planning, you can maximize your credit card rewards and make your money work harder for you.

The Significance of a Good Credit Score and How to Maintain It

What Makes Up A Credit Score

A good credit score is not just a number; it’s a key financial asset that can unlock numerous benefits, especially when it comes to credit card rewards. Higher credit scores often grant access to credit cards with superior rewards programs. These cards may offer higher rates of cash back, more valuable points, or more lucrative miles, amplifying the rewards you can earn from your regular spending. Moreover, some cards provide additional bonuses or benefits to cardholders with excellent credit, such as lower interest rates, higher credit limits, and more attractive promotional offers.

Building and maintaining a good credit score, however, require consistent financial discipline and strategic planning. The cornerstone of a good credit score is a history of on-time payments. This extends to all your financial commitments, including credit card bills, loans, and even utility bills. Showing potential lenders that you consistently meet your financial obligations instills trust and positively impacts your credit score.

Next, strive to keep your credit utilization – the percentage of your available credit that you use – as low as possible. A lower credit utilization ratio signals to lenders that you’re not reliant on borrowed money and can manage your credit well. Aim to use no more than 30% of your available credit at any given time.

Finally, while having multiple credit cards can potentially boost your credit score by increasing your overall credit limit, it’s crucial to avoid applying for too many cards at once. Each credit card application triggers a hard inquiry on your credit report, which can temporarily lower your score. A sudden increase in applications may also create an impression of credit desperation to potential lenders, which could be a red flag.

In essence, a good credit score plays a pivotal role in maximizing credit card rewards. By adhering to responsible financial habits, you can improve and maintain your credit score, thereby amplifying your potential for greater rewards.

Wrapping Up: Making the Most of Your Credit Card Rewards

Recap of Key Points

Choosing the right credit card and using it strategically can help you maximize your rewards. Understand your spending habits, choose a card that aligns with these habits, and manage your card wisely to earn and redeem rewards.

Final Thoughts and Recommendations

While credit card rewards can be lucrative, it’s important to remember that a credit card is a financial tool, not a ticket to free money. Always spend within your means and pay your balance in full each month. With the right strategy, you can make your credit card work for you and enjoy the benefits of credit card rewards.In the same vein, the digital world is offering new ways to earn rewards. For instance, we at Permission.io are pioneering a new approach where users can earn rewards for engaging with online content. Just like with credit cards, the key is to understand the system, use it wisely, and enjoy the benefits.

Remember, whether it’s credit card rewards or digital rewards, the goal is to make your everyday activities more rewarding. With careful planning and smart strategies, you can maximize your rewards and make your money work harder for you.

Project Updates

Snapshot Governance Partnership

Feb 21st, 2023
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{time} min read time

Permission Governance 

The Permission Association is pleased to announce that it has integrated Snapshot, a leading decentralized voting system which provides projects and DAOs with multiple ways to vote and participate in governance. 

We are excited to invite Permission users and community participants to become members of the Association’s governance protocol. 

How to Vote on Permission Snapshot

To vote, you will need:

  1. A wallet such as MetaMask
  2. An active Polygon-ASK balance within your chosen web wallet. Voting does not require any transactions of your ASK, and there are no fees involved. All of your ASK remains in your wallet. 
Step 1: Connect your wallet

Go to the proposal page and connect your wallet.

Click on “Connect Wallet” in the top-right corner. Your wallet will prompt you to confirm the interaction.

Step 2: Cast your vote

After reading the proposal and making your decision, allocate your voting rights to whichever options you believe best serve the Permission community, and click on “Vote.” 

You will need to provide a signature in your wallet to finalize the vote.

Step 3: Stay Informed About Upcoming Votes 

Be sure to regularly check out our Snapshot to review and vote on live proposals. Also, be sure to follow us on Twitter and Discord to receive updates on proposals and votes. 

Why Institute Snapshot Governance? 

From the beginning, Permission has been laser-focused on empowering users to own their data and share in the value it creates. This move to integrate Snapshot is directly in line with our vision of creating a transparent, decentralized advertising ecosystem that transfers the value currently captured by centralized platforms back to individuals, and enables all participants to benefit from the platform’s upside. 

Snapshot voting solutions will bring ASK holders into the fold, and add decision-making power to ASK’s utility. Token holders will be able to generate and vote on proposals to govern the underlying protocol. 

Examples of proposals ASK holders may vote on may include adding new types of earning opportunities and yield strategies, determining what fees are charged by the protocol and what incentives (e.g., ASK rewards) are offered on an ongoing basis. This will enable holders to contribute to the success of applications and products built on top of Permission’s standards. 

What is Weighted Choice Voting? 

The Permission governance system will utilize Weighted Choice Voting for all proposals. 

Weighted choice voting is a system of governance in which ASK holders can spread their tokens across several options within each proposal. In this system, community participants will be able to express their beliefs by dividing their voting power amongst the different outcomes outlined by the proposal. In this voting method, a user can allocate the majority of the voting power to outcomes they feel strongly about and less to outcomes that they feel less strongly about. 

Eligibility for Voting 

Your eligibility and voting power is determined by the presence and number of ASK tokens held in your wallet at the time the Snapshot proposal was created. If you have no ASK tokens in your wallet at the time of the proposal’s creation, your wallet will be ineligible to vote on the Permission proposal.

How Can Permission Community Participants Author Proposals? 

Note that the first few proposals will be run by our core members to ensure everything goes smoothly. Permission Member proposals will be allowed in the future. Proposals deemed to jeopardize the future of Permission will be filtered, so please take care in your authorship.

Eventually, any ASK holder may complete and submit a proposal. Upon successful review, the Permission team will post the proposal on Permission Snapshot. Once a Proposal has undergone preliminary discussions and received adequate approval, the proposal will be submitted for voting. Posted proposals will also be made available within the voting channel of the Permission Discord

Implementation 

In order for a proposal to pass, it must receive at least 51% of all votes and reach quorum. Once a proposal has passed, it will then be implemented on the platform. All participants in the voting process will be informed of the outcome. 

We’re very excited to begin this new chapter in our platform’s history! By allowing our users to take part in decision-making, we are empowering them to shape the future of Permission. Stay tuned for more updates as we roll out Snapshot and other exciting new features in the coming weeks and months!

Guides

The Ultimate Guide to Maximizing Cash Back Credit Card Rewards

Feb 4th, 2023
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{time} min read time

Cash back credit cards offer a fantastic opportunity to earn rewards simply by using your card for everyday purchases. With numerous options available, it’s crucial to know how to maximize these rewards and make the most of your spending. In this ultimate guide, we’ll provide detailed information and expert tips to help you make the most of your cash back credit card rewards.

Choosing the Right Cash Back Credit Card

Which credit reward card should you use?

Selecting the right credit card for your needs is vital for maximizing cash back rewards. Start by comparing reward rates and looking for a card that offers a competitive cash back rate, such as 1.5% or higher on all purchases. Consider bonus categories that align with your spending habits, as some cards offer higher cash back rates on specific categories like groceries, gas, or dining. Factor in any annual fees and ensure the rewards you’ll earn justify the cost. Lastly, explore redemption options, as some cards offer statement credits, while others let you redeem for gift cards, travel, or merchandise.

Understanding Reward Categories

Different cash back cards offer varying rewards based on specific spending categories. Flat-rate cash back cards provide a fixed percentage of cash back on all purchases, making them straightforward and easy to use. An example of a flat-rate cash back card is the Citi Double Cash Card, which offers 1% cash back on all purchases when you make them and an additional 1% when you pay off your balance, effectively providing a 2% cash back rate on all spending.

3 main credit card types

Cash back, Points, Miles

On the other hand, tiered cash back cards offer higher cash back rates on specific categories and a lower rate on all other purchases. These cards reward you more for spending in certain areas, such as groceries or dining. For example, the Blue Cash Preferred Card from American Express offers 6% cash back on U.S. supermarket purchases (on up to $6,000 per year, then 1%), 6% cash back on select U.S. streaming subscriptions, 3% cash back on U.S. gas station and transit purchases, and 1% cash back on all other purchases.

In contrast, rotating category cards provide elevated cash back rates on certain categories that change every quarter, requiring activation each time to earn the higher rate. By understanding the differences between flat-rate, tiered, and rotating category cards, you can choose the card that best aligns with your spending habits and maximize your cash back rewards.

Maximizing Rewards with Strategic Spending

Strategically using your card can help make the most of your cash back rewards. Focus your spending on the categories that earn higher cash back rates, such as using your card for grocery purchases if it offers bonus rewards in that category. Plan your spending around the rotating categories to maximize rewards, and take advantage of shopping portals and apps provided by your credit card issuer to earn additional rewards.

Utilizing Signup Bonuses

Many cash back cards offer signup bonuses for new cardholders who meet specific spending thresholds within a certain time frame. Taking advantage of these bonuses can significantly boost your rewards. For example, the Chase Freedom Unlimited Card is offering a signup bonus of $200 after new cardholders spend $800 on purchases within the first three months of account opening. This bonus provides a substantial boost to the rewards earned through the card’s regular cash back program.

To find the most current high promotional credit card signup bonuses, it’s essential to check the websites of major credit card issuers, as well as reliable sources like financial news websites, credit card comparison platforms, and popular forums. Websites such as Reddit and community-driven platforms like MyFICO Forums, FlyerTalk, and BoardingArea often feature dedicated sections or threads where users share the latest news and deals on credit card offers, including signup bonuses. Utilizing these resources will help you stay informed about the best cash back credit card offers available, enabling you to make informed decisions and maximize your rewards.

Combining Multiple Cash Back Cards

Using multiple cash back cards, each with different reward categories, can maximize your rewards on various purchases. Be strategic in using the right card for each purchase to ensure you’re earning the highest cash back rate possible.

Staying Organized with Tracking and Redemption

Stay organized and track your rewards by monitoring your spending, setting up alerts from your credit card issuer, and being proactive in redeeming your rewards for statement credits, gift cards, or other options.

Taking Advantage of Additional Perks and Benefits

Cash back credit cards often come with additional perks and benefits that can enhance your overall credit card experience and help you save even more. For example, the Citi Double Cash Card offers a price protection feature, allowing you to receive a refund if the price of a purchased item drops within a specified time frame. The American Express Blue Cash Preferred Card provides purchase protection, which covers eligible items against theft or damage for a certain period after purchase. The Chase Freedom Unlimited Card extends warranties on eligible items, offering extra peace of mind.

Additionally, some cash back credit cards provide exclusive discounts and offers with partner merchants. For instance, the Bank of America Cash Rewards Credit Card includes the BankAmeriDeals program, which allows cardholders to earn extra cash back at select merchants.

By following the steps outlined in this guide, you can maximize your cash back credit card rewards and turn your everyday spending into valuable savings. Stay organized, monitor your spending, and regularly redeem your rewards to get the most out of your cash back credit cards.

Be Mindful of Credit Utilization and Timely Payments

Another important aspect of maximizing cash back credit card rewards is being mindful of your credit utilization ratio and making timely payments. Your credit utilization ratio is the percentage of your available credit that you’re using, and it plays a significant role in determining your credit score. Aim to keep your credit utilization below 30% to maintain a healthy credit score, which can help you qualify for better credit card offers with higher rewards in the future.

Making timely payments on your cash back credit card is also crucial. Missing payments can lead to late fees, penalty interest rates, and a negative impact on your credit score. Set up payment reminders or automatic payments to ensure you never miss a due date. By consistently making on-time payments, you’ll not only maintain a good credit score but also avoid any negative consequences that could hinder your ability to maximize cash back rewards.

Regularly Review and Optimize Your Credit Card Portfolio

To ensure you’re continually getting the most out of your cash back credit cards, it’s essential to regularly review and optimize your credit card portfolio. The credit card market is constantly evolving, with new offers and reward structures being introduced frequently. Keep an eye on new cash back credit card offers and compare them to your existing cards to determine if there’s an opportunity to upgrade or switch to a card with better rewards or perks.

Additionally, as your spending habits change over time, it’s essential to reevaluate your credit card portfolio to ensure it still aligns with your needs. For example, if you find yourself traveling more frequently, you might consider adding a travel rewards credit card to your portfolio to maximize rewards on travel-related expenses.

The Bottom Line

By following the steps and strategies outlined in this guide, you’ll be well on your way to maximizing your cash back credit card rewards and enjoying the numerous benefits that come with savvy credit card usage. Remember to choose the right card, stay organized, and regularly review your credit card portfolio to ensure you’re always getting the most value from your cash back credit cards.

As you explore the world of rewards and loyalty programs, it’s also worth considering the potential advantages of Web3-based rewards systems. Our company, Permission.io, is revolutionizing rewards by offering our unique $ASK points* in exchange for users’ data. This innovative approach not only empowers users by compensating them for their valuable information but also introduces them to the dynamic world of Web3.

Keep an eye out for future articles that dive deeper into the benefits of Web3 rewards systems like our $ASK token, and learn how they can complement and enhance your rewards-earning strategies. Happy earning!

*Please note that $ASK points are virtual tokens that can be redeemed for various crypto rewards.

Insights

Top 10 Cash-Back and Rewards Apps Every Shopper Needs to Know About

Jan 25th, 2023
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{time} min read time

Are you eager to make the most out of your shopping experiences? We’ve got you covered! In this article, we present the top 10 cash-back and rewards apps that every savvy shopper should know about. These apps will help you earn cash back and other rewards effortlessly on your everyday purchases, ensuring that you save money and enjoy exclusive deals. Our carefully curated list is designed to provide you with immense value, guiding you toward the best apps for maximizing your savings and making your shopping experiences more rewarding. Get ready to revolutionize the way you shop!

Rakuten earn cash back the traditional way. Permission.io for the web3 way.

1. Rakuten 

Rakuten, formerly known as Ebates, is a popular cash-back app that offers up to 40% cash back on purchases from over 2,500 stores. Earn cashback on online shopping, in-store purchases, and even when booking travel. Rakuten’s browser extension also ensures you never miss a deal.

ibotta cash back. permission.io earn tokens

2. Ibotta

Ibotta is a must-have app for grocery shoppers, offering cash back on products from popular retailers like Walmart, Target, and more. Simply add offers, purchase the items, and upload your receipt to earn cash back. Ibotta also offers cash-back deals for online shopping and dining out.

swagbucks cash back. permission.io earn tokens

3. Swagbucks

Swagbucks is a versatile rewards app that allows you to earn points, called “Swagbucks” (SB), for various online activities. Shop online, watch videos, take surveys, or search the web to earn SB. Redeem your SB for gift cards or cash via PayPal.

fetch cash back rewards. Permission.io earn tokens

4. Fetch Rewards

Fetch Rewards is another great app for grocery shoppers. Just scan your receipts and earn points based on the brands and products you buy. Redeem your points for gift cards to popular retailers like Amazon, Walmart, or Target.

dosh earn cash back. permission.io earn tokens

5. Dosh

Dosh offers a simple way to earn cash back on your everyday purchases. Link your credit or debit card to the app, and automatically earn cash back at participating merchants. The cash-back rewards are automatically deposited into your Dosh Wallet, which can be transferred to your bank account or PayPal.

drop cash back. permission.io earn tokens

6. Drop

Drop is a user-friendly app that allows you to earn points by shopping with your linked credit or debit card. Choose your favorite retailers, and the app will track your purchases, automatically rewarding you with points. Redeem points for gift cards to popular stores and restaurants.

shopkick earn cash back. permission.io earn tokens

7. Shopkick

Shopkick offers various ways to earn “kicks” (points) while shopping. Earn kicks for walking into stores, scanning product barcodes, making purchases, or shopping online. Redeem your kicks for gift cards to your favorite retailers.

honey by paypal earns your cash back. permission.io earns you crypto through your data.

8. Honey

Honey is a browser extension and app that automatically searches for and applies coupon codes during online checkout. Honey also offers a rewards program, Honey Gold, which allows you to earn points on qualifying purchases. Redeem Honey Gold for gift cards to popular retailers.

receipt hog earns your cashback. permission.io earns you crypto through your data.

9. Receipt Hog

Receipt Hog is a fun and easy way to turn your receipts into rewards. Simply snap a photo of your receipt, and earn coins or spins based on the total amount spent. Redeem coins for cash via PayPal or Amazon gift cards.

get upside earns cash back. permission.io earns crypto through your data.

10. GetUpside

GetUpside is perfect for those who want to save money on gas, groceries, and dining out. With GetUpside, you can find exclusive cash-back offers at participating gas stations, grocery stores, and restaurants. Just claim an offer, make your purchase, and upload your receipt to earn cash back. Cash out your earnings via PayPal, e-gift cards, or check.

The Bottom Line

With these top 10 cash-back and rewards apps, you’ll be well on your way to saving money and earning rewards on your everyday purchases. Whether you’re a frequent online shopper, a grocery store enthusiast, or someone who loves dining out, there’s an app on this list that’s perfect for you. So, start downloading these apps today and maximize your savings! Don’t forget to share this article with fellow shoppers to help them save money too.

As you reap the benefits of these traditional cash-back and rewards apps, it’s also worth exploring the innovative world of Web3-based rewards systems. Our company, Permission.io, is revolutionizing rewards by offering our unique $ASK points* to users for sharing data and engaging with the brands they love. This groundbreaking approach empowers users by compensating them for their valuable information while introducing them to the dynamic world of Web3.

Combining Permission’s $ASK tokenized points with your existing rewards-earning strategies can provide a more comprehensive and lucrative approach to saving money and earning rewards. Keep an eye out for future articles that dive deeper into the advantages of Web3 rewards systems like our $ASK token, and learn how they can help you get even more value from your shopping experiences. Happy earning!

*$ASK points are virtual tokens that can be redeemed for various crypto rewards.

Insights

Best Ad Blockers for Android in 2023

Jan 24th, 2023
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{time} min read time

Ads are getting more intrusive every day.

No matter if you are watching a video, playing a game, or surfing the web, advertisers will find you with their offers, interrupting your favorite activities.

While many content creators make their living from placing ads in their apps or websites, bad advertising can easily ruin the user experience.

Fortunately, ad blockers are becoming increasingly popular on Android devices, allowing users to eliminate the advertisements that annoy them.

And, in this article, we will explore the best ad blockers for Android smartphones.

What Is an Android Ad Blocker?

Before we show you the best solutions, let’s take a closer look at the basics first.

An Android ad blocker is a software that eliminates or alters advertising content on webpages, applications, and other places within the Android ecosystem.

However, there is a great difference between Android ad-block solutions in how and what content they eliminate on your smartphone.

While some ad blockers will replace ads with alternative content, other solutions will leave holes or broken links at the location where ads would be normally displayed.

Furthermore, some ad blocker solutions provide system-wide protection against advertisements, while others only disable ads when you are browsing the web on your smartphone.

Android users can also set up ad blocker solutions that are primarily focused on eliminating the advertising trackers that compromise their privacy.

In sum, Android ad blockers help to:

  1. Eliminate disturbing ads to create a decent user experience on Android devices
  2. Get rid of advertising trackers to restore user privacy
  3. Protect against malicious software, links, and websites by automatically disabling them
  4. Increase your Android smartphone’s performance as poorly designed ads often slow down your device

Now that you know the basics, let’s see the best ad blockers for Android devices.

1. AdGuard for Android

Overview

AdGuard is among the most popular ad blockers for Android.

While AdGuard provides system-wide protection against advertisements on Android devices, you don’t have to root your smartphone to use the application.

In addition to blocking ads both in apps and web browsers, AdGuard allows Android users to customize where and how ads are filtered on your smartphone.

How It Works

Despite the popularity of the software, AdGuard has been removed from the Google Play Store along with most Android ad blocker solutions.

Therefore, you have to download and install the ad blocker from an APK file.

AdGuard blocks advertisements on various locations, eliminating ads from games, browsers, websites, and other places within the Android ecosystem.

The company updates its ad filters regularly to provide a (near) ad-free experience for Android users.AdGuard also functions as anti-tracker software to preserve your privacy by preventing online trackers and analytics software from collecting data on your device.

Furthermore, AdGuard features a built-in VPN, a firewall, as well as protection against phishing and malware attacks.

Cost

AdGuard has both a free and a premium version for Android.

The difference between the two is that the prior eliminates ads in web browsers only while the paid version provides system-wide protection, blocking advertisements from all the apps you have installed on your smartphone.

Pros
  1. AdGuard is considered a prominent ad blocker for Android
  2. AdGuard’s premium version provides system-wide protection against advertisements, meaning that the software can eliminate ads from all the webpages you browse and the apps you use on Android
  3. You don’t have to root your device to use the Android ad blocker
  4. Additional tools to protect your device, including a built-in VPN, anti-tracking software, and firewall
  5. High customizability for filtering ads
  6. Available for various operating systems (Android, iOS, Windows, Mac), which comes in handy when you subscribe to premium, as you can use your subscription on multiple devices
Cons
  1. The free version of the software only blocks ads in web browsers
  2. Since it’s not available in the Google Play Store, you have to install AdGuard from an APK file

2. Blokada

Overview

Blokada is an open-source ad blocker that is available for both iOS and Android.

Despite that the Android ad blocker is free, and you don’t have to root your device, it provides system-wide protection against smartphone advertisements.

Therefore, Blokada can eliminate ads in both the browsers and the apps you use on your Android device.

How It Works

Similarly to the premium version of AdGuard, Blokada disables the ads displayed on the web pages and in the apps you use on your Android smartphone.

To prevent ads from showing on your device, Blokada utilizes a list of blacklisted URLs to set up a local VPN and block requests from each of these domains.

Unfortunately, like in AdGuard’s case, you can’t install Blokada from the Play Store.

Instead, you have to download an APK file and use it to set up the Android ad blocker on your device.Still, it’s super easy to get started with Blokada as you don’t have to create an account to use the app, which is quite rare among Android applications.

Like AdGuard, Blokada allows you to whitelist the domains and apps you want to support, as well as to customize your blacklists.

Cost

As Blokada is an open-source project that operates on a donation basis, it’s free to use the Android ad block software.

Pros
  1. Blokada provides efficient system-wide protection against ads on Android devices
  2. You can use the Android ad blocker for free
  3. You don’t have to create an account with the service provider to get started
  4. No need to root your device
  5. Multi-device support (iOS, Android)
  6. High level of customization
  7. Excellent reviews
Cons
  1. The app is not available in the Play Store, you have to manually install it via from an APK file instead
  2. Only available for smartphones (Android, iOS), no support for desktop devices

3. AdAway

Overview

AdAway is an open-source ad-block software that you can use on your Android device free of charge.

The major difference between the previous two Android ad blockers and AdAway is that you must root your smartphone to use the latter software.

However, if your device is rooted, installing AdAway will effectively block ads on your entire system, including most of the websites and applications you use.

How It Works

AdAway uses the hosts file to block ads on your device, which includes a list of mappings between IP addresses and hostnames.

When the Android ad-block software receives a request, it directs it to a blank IP address to prevent the ad from showing.

By default, AdAway uses the 127.0.0.1 address. However, you have the option to change this to the one you prefer.

In addition to running your own web server, the Android ad blocker allows users to customize the hosts file as well as AdAway’s blacklists and whitelists.

AdAway requires users to root their devices because the hosts file is located in the read-only “system” folder.

However, you also need to provide write access to AdAway, which you can achieve by rooting your Android device.

As a side note, like with the previous ad blockers in this list, you have to install AdAway via an APK file.

Cost

Like Blokada, AdAway collects donations to operate, and you can use it at no cost.

Pros
  1. AdAway blocks ads very effectively throughout your system by using the hosts file on rooted devices to redirect requests to a blank IP address
  2. You don’t need to pay a dime to use the Android ad blocker
  3. Ample options for customization
Cons
  1. You have to possess at least basic technical skills or knowledge to root your device and install the ad blocker for Android
  2. AdAway is only available for Android devices

4. FAB Adblocker Browser

Overview

Now that we have explored three system-wide ad blockers for Android, let’s see a solution that’s a bit more simple than the previous ones.

FAB Adblocker Browser (formerly Free Adblocker Browser) is a straightforward app that prevents ads from showing on your device while surfing the web.

How It Works

To get started, you have to install the FAB Adblocker Browser from the Google Play Store.

The app works very similarly to ad-block extensions for desktop browsers. However, contrary to the latter solutions, you have to replace your current browser and use the FAB Adblocker Browser instead to surf the web.

The FAB Adblocker Browser will prevent ads from displaying on the websites you visit while blocking trackers as well as protecting your device against malware, viruses, and other malicious software.

By doing so – based on multiple independent reviews displayed on the Android ad blocker’s website – the FAB Adblocker Browser allows users to load webpages up to twice as fast as popular web browsers (e.g., Firefox or Google Chrome).

Optionally, the Android ad-block software allows you to whitelist the websites where you don’t want to prevent ads from showing.

Cost

The FAB Adblocker Browser uses a freemium model to operate.

While the app will block ads and trackers in the free version, a paid subscription will grant you access to premium browser-related features, such as background video playing, reader mode, and customized themes.

Pros
  1. All essential ad and tracker blocking features are included in the app’s free version
  2. The Free Adblocker Browser blocks most ads and trackers on the web
  3. You can browse the web faster than with browsers that lack ad-block capabilities
  4. The Android ad blocker is available in the Play Store
Cons
  1. No system-wide protection against ads
  2. You have to replace your current browser with the Free Adblocker Browser to eliminate ads and trackers while surfing the web
  3. You have to use the ad blocker’s paid version to access additional browser features

5. Firefox Focus

Overview

Developed by the non-profit Mozilla, Firefox Focus is a privacy browser for Android and iOS that features a built-in blocker to automatically eliminate trackers and ads on the web.

How It Works

Firefox Focus is maybe the most user-friendly Android ad blocker we have shown you in this article.

After installing the app from the Play Store, you can use the privacy browser without any configuration to surf the web privately.

To achieve that, Firefox Focus blocks and eliminates common web trackers, cookies, ads, passwords, and analytics records from your browser.

As a plus, Firefox Focus deletes all your browsing history automatically after closing the application.

By preventing parts of web pages from loading, you have to download fewer elements while browsing the web.As a result, Firefox Focus allows you to load web pages faster and may decrease your mobile data usage.

Cost

Using Firefox Focus is completely free on every device, including Android smartphones.

Pros
  1. With built-in blockers, Firefox Focus eliminates ads, trackers, and other intrusive content to achieve a truly private web browsing experience
  2. You don’t need to configure the ad-block software to get started
  3. The app is available on all devices free of charge
  4. Play Store availability
  5. Multi-device support (Android, iOS)
  6. In addition to blocking trackers and ads, Firefox Focus automatically deletes your browsing data after you have finished surfing the web
  7. Fast web browsing and less (potential) data usage
Cons
  1. Firefox Focus is limited to eliminating ads and trackers only on the web
  2. You have to replace your current browser with Firefox Focus to benefit from the app’s ad-blocking capabilities
  3. The app doesn’t suit users who prefer to save information about the websites they often visit (e.g., passwords, bookmarks)

Achieve an Ad-Free Experience With Android Ad Blockers

With all the interruptive ads and trackers, it is essential to use an ad blocker to protect your privacy and achieve a better user experience on Android.

In addition to blocking ads, trackers, and other intrusive content, using an Android ad blocker could also speed up your device, decrease your smartphone’s data and energy use, and protect against malicious software.

You can choose from multiple Android ad blocker types, such as (rooted and non-rooted) system-wide ad-block software, as well as ad blocker and privacy browsers. By the way, if you’re also interested in Ad Blockers for the iPhone, just click on this link—we also cover that.

Based on the rising popularity of ad blockers, it has become clear that traditional forms of digital advertising are neither efficient nor consumer-friendly.

To solve this issue, we have created Permission, a new kind of advertising model that provides an interruption-free experience to users and rewards them for engaging with advertisers.

While this allows brands to increase their ROI and build long-term relationships with their customers, consumers receive ASK cryptocurrency for providing permission to learn about products and services from advertisers. Consumers receive personal and relevant ads and are compensated for their time and data shared. Consumers can hold, exchange, or spend their ASK on the Permission.io Store.

To learn more about this innovative ad model that gives consumers a piece of the advertising pie, check out Permission's official website or join the conversation via our official Twitter page.

Project Updates

2022: The Permission Year that Was

Jan 9th, 2023
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2023 is now upon us and we wanted to take a moment to thank all of our amazing community members for their incredible support. 

Team Permission spent this past year marching ever closer toward fulfilling our mission to enable users to earn from their data. Over the last 12 months, we have continued to expand our team of talented engineers, sales executives, advertising specialists, and marketing professionals. We’ve also built upon our platform capabilities to help brands “ASK permission” and offer tokenized rewards to users in exchange for their data, loyalty, and engagement. 

As we march into another productive year, we are excited to share a celebratory recap of our most noteworthy accomplishments in 2022!

January & February

Kicked off the year with a smooth transition of the Permission network to Switzerland and received confirmation of ASK’s classification as a utility token under Swiss law. Rounded out early ‘22 wins when ASK listed on a top-tier exchange, Gate.io!

March & April

Majorly advanced our mission with the successful launch of Permission Ads, the first-ever (patent-pending) crypto-rewards ad platform that enables brands to offer tokenized rewards (ASK tokens, NFTs, and other digital assets) across the open web to incentivize data-sharing and engagement.

May & June

Our most significant blockchain tech stack accomplishment of 2022, we developed proprietary bridging technology to securely migrate ASK from the Permission blockchain to the Polygon Network! Users can now access the Ethereum network and receive Ethereum-based tokens and NFTs in exchange for data-sharing and loyalty!

July & August

Launched first edition of “Web3: Learn & Earn Roadshow,” a Web3 awareness campaign teaching top advertising industry execs about data sovereignty in Web3, how brands can embrace digital assets to build 1:1 engagement with consumers, and how Permission can serve as their go-to Web3 loyalty partner.

September & October

Onboarded new brands seeking to boost their Web3 audiences and optimized our ad platform for stellar performance. Early campaigns yielded impressive results, far exceeding industry averages.

Additionally, we expanded our wallet capabilities with “Metamask-Connect” and “ASK-Tracking” to support transactions in Metamask and allow users to track their ASK balance over time across multiple wallets.

November & December

Bolstered ad-tech stack with the integration of our Customer Data Platform, enabling brands to shift from dependence on third-party tracking. By leveraging Permission’s unified consent-based audience data, brands can improve performance and build their own loyal, opt-in audiences.

In 2023, Permission will continue to build out the Permission platform to make it easier and more delightful for users to earn – and for advertisers to offer – tokenized rewards for data-sharing and loyalty.

Stay tuned for exciting announcements, including our detailed roadmap for 2023. 

Here’s to a prosperous new year filled with growth and success for us all!

ICYMI in 2022:  

Listen: 12 new podcasts on Spotify (listen here); 

Celebrate: Named one of Business Insider’s Hottest Privacy Tech Companies Transforming Advertising in 2022

Thought Leadership: 

Bear Markets Are Good For Real Builders – CoinTelegraph

Web3 101 For Brands – The Drum

Why Rewards Marketing is Effective in the New Age of Advertising – Media Village

Programmatic Best Practices – MartechSeries 

Rewards Marketing: The Smart Approach to Web3 Advertising – Media Village 

A Future Beyond Cookies in Web3 — Part I – Media Village 

What Is Web3 Advertising? – Media Village 

What Does Privacy Look Like in Web 3.0? – Media Village 

Web3 Transitions Power from Platforms to People – Media Village

#AdTech #Advertising #Cryptocurrencies #Web3 #news #Crypto #update

Project Updates

Permission Newsletter September 2022

Sep 27th, 2022
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While the global economy remains shaky, we continue building the foundation for Web3 Advertising–a new paradigm of engagement between brands and consumers, an equitable value exchange that is long overdue.

Permission Growth

Permission is proud to be named the top partner of the quarter for Unstoppable Domains — the #1 provider of Web3 domains. Grab your slice of the next internet before it’s gone!

We’re running multiple campaigns for global clients including a crypto-infused gaming project.

On the tech side, we powered up our ad platform, integrating with best-in-class customer data platform, Treasure Data.

We’re also thrilled to bolster Team Permission team by adding ad-tech industry veteran Duane Dirstine to our roster!

Two for Review

As Permission operates at the intersection of advertising and cryptocurrency, here are two big news stories we wanted to highlight: South Korea’s privacy watchdog issued $72 million in fines to the Big Tech Band (e.g. Google and Meta) for non-compliance.

Takeaway: always ASK for Permission!

Starbucks announced a Web3 loyalty rewards program, run on the Polygon blockchain. Craving an iced latte with an NFT topper?

Takeaway: the next logical step for rewards programs is opt-in advertising. Bonus: Polygon powers Permission too. ­

As Seen On:

IAB Audience ConnectPermission’s Lauren Griewski discusses Metaverse marketing at IAB’s Audience Connect in NYC

LinkedIn LiveFireside chat with Permission’s AdOps & Sales teams on the topic: What is Web3 Advertising?

CointelegraphPermission Founder Charlie Silver on how regulation could help onboard the next digital asset users

Insights

Web3 Transitions Power from Platforms to People

Aug 29th, 2022
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At the dawn of the Internet, many viewed the network as a means to promote values of individual rights, freedom of speech and human dignity. Unfortunately, today’s Internet — having evolved from the static, read-only days of Web 1.0 to a more usable, participatory Web 2 — is now an exploitative means for government and Big Tech agendas. Tech giants surreptitiously harvest and monetize user data at the expense and behest of the individual consumer. Governments increasingly apply pressure to the largest consumer-facing platforms to drive desired outcomes. Those who deviate or oppose marching orders are at risk of being banned or censored. As a result, consumers and content creators are increasingly distrustful and frustrated by the misaligned economic incentives and inequities of today’s web.

Web3 puts the power back in the hands of the people, recognizing individual sovereignty. Much like the printing press allowed writers and philosophers to share ideas and information during the renaissance, the Web3 movement could be viewed as a digital renaissance or rediscovery of reason.

Free Platforms, But at What Cost?

Historically, Big Tech’s strategy has been to lead with “free” consumer-facing platforms which ultimately create revenue opportunities from user data. The advent of Google’s freemium model began with search, then extended to other products including Gmail, Maps and YouTube. Ideally a consumer logs into one of these platforms, then uses other products in the Google suite. Understanding cross-platform and cross-device consumer behavior is a powerful capability that underpins Google’s massive digital ad ecosystem. As consumers, we love free things — but at what cost?

People-led Platforms Provide Alternatives

For writers, Substack and Ghost provide subscription-based newsletter publishing platforms. Bloggers have historically been limited in their ability to monetize content outside of Big Tech vendors. While Ghost’s open-source platform has the ability to integrate Google AdSense, this is an option for adding incremental revenue — not a core revenue driver that writers are beholden to for their livelihood.

In a time of news and media consolidation with ongoing concerns around content censorship, the ability for independent journalists to build and monetize “owned” audiences is a major development to ensure freedom of the press does not succumb to the power elite.

Despite the current economic downturn, Google Search delivered approximately $70 billion in revenue during 2Q22. The company commands approximately 90% of global search activity — a treasure trove of consumer data. While the company largely relies on organic search, it extends reach via alliances with other publishers. In these instances, the search giant buys traffic from other digital properties, which is referred to as traffic acquisition cost (TAC). Considering the input (data) from consumers, they deserve a cut of the action, too. In 2Q22, Google paid ad partners over $12 billion, and while this includes search and display media, arguably the most valuable search partner — the consumer — received zero compensation.

Meanwhile, YouTube, another significant revenue contributor for Google, accounted for $56 billion in revenue during 2Q22. Although a different business model is in play, Google squeezes video content creators for 45% of ad revenues generated. Similar to search, YouTube users receive no remuneration for their attention or data for this multi-billion-dollar money making machine.

Decentralized Search and Video Alternatives

By leveraging networked computers or nodes, Presearch provides consumers a decentralized doorway to search the web with the added benefit of privacy. Presearch’s privacy-based search tool offers crypto rewards to users, while rewarding those who run network nodes that support the network. Currently, Presearch is without blockchain-based search peers, making it both the category leader and owner.

In the Web3 streaming video landscape, there are multiple projects leveraging blockchain technology to deliver decentralized services, including Livepeer and Veracity. Each platform maintains a different business model, enabling greater levels of transparency, ownership and value exchange amongst content creators, viewers and node operators.

Web3 Power to the People

In the digital era, centralized platforms have become content gatekeepers and data oligarchs. The ability to perform two acts simultaneously in sports makes a player a “dual threat.” In business this 1-2 combo is a high wire act with an antitrust audience watching below.

An individual’s online behavior — including search — should not be collected, analyzed and monetized without proper consent. Whether they know it or not, people’s data powers Big Tech platforms which make billions in profit. Shouldn’t individuals be compensated for the fuel they provide? Apple is leading the charge by requiring apps in the app store to ask permission to use individual data. While there is no compensation for users, this is a step in the right direction.

Attention is arguably a person’s most valuable commodity. When this — as well as data that makes a person’s identity, preferences and interests unique — is shared with a brand or marketer via one of these platforms, isn’t it reasonable that something of value should be given in return?

Web3 Utility Extends to NFTs, Defi and More

Today’s value exchange between Big Tech and consumers is a one-way street. The Internet was supposed to be a global public utility, not a propaganda tool for the government or a profit machine for a few tech titans. We, the people, deserve more. Consumers and content creators deserve their fair share for contributing to the digital economy.

As next-gen Internet construction continues, it should be noted that the blockchain technology underpinning Web3 also supports non-fungible tokens (NFTs) and decentralized finance (Defi). This opens the door for additional value creation and exchange amongst Web3 participants, including consumers, developers, brands and content creators. These players will continue to explore and expand beyond today’s use cases which reduce or eliminate the need for intermediaries (e.g. banks) and fiat currency controlled by governments. Big Tech and government will remain powerful entities in society; however, platforms that empower and reward the individual will continue to gain momentum as Web3 takes shape.

This article originally appeared on Media Village and was guest authored by Permission.io founder Charlie Silver. Click here to view the full article.

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