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June 25, 2020
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Solving the “Data Rights” Problem: It’s About Compensation

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Permission
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The world of marketing intelligence is changing.

The problems of data privacy and security have become such mainstream speak and such a mish-mash of concepts and proposed solutions that the facts themselves often become muddied.

It’s made worse as the technology seeking to solve these problems evolves at a breakneck pace, leaving few who truly manage to keep up with and understand the depth and implications of the growing field.

Today, we’re going to set the record straight and give you, the consumer, an in-depth look at the real issues and solutions to the “data rights” problem.

Privacy; everyone wants it.

It’s jargon in today’s technology dictionary that’s been stripped of its definition by anyone wanting to throw another buzzword into their value prop. While it’s certainly laudable that companies are concerned with protecting your data from prying eyes, the reality is that very little of your data is truly private in the Information Era of today.

Your phone apps log your location. Your ISP looks at what sites you visit. Your mortgage reveals your income and details about your financial life. Your electrical company measures how long you stay up at night. All of these factors create a data profile that companies use to track and target you, the consumer.

The first solution that many call for is further regulation. What most people don’t realize is that the government is interested in that profile of yours as well.

Certainly, the regulatory bodies will make a show of bringing Facebook and Google to answer for gathering data on you, but it isn’t going to deter what is arguably the most profitable model of their business because all of that data is actually really, really valuable to the government as well.

Look no further than reports from outlets like the New York Times, revealing how a single program associates you with every single photo you’ve ever been in across all of social media. With police using the program to scan every face on camera for suspected criminals, we’re already seeing the lines of privacy and safety blurred.

That’s right. This technology is already on the streets, powered by social media to identify and track citizens, even if they haven’t committed a crime.

And if you think the government is going to step in and regulate, realize that this AI-powered application is already used by over 600 law enforcement agencies. It’s a floodgate that’s been opened by individuals not aware of the full implications of what they offered and, sadly, your personal information becomes their bargaining chip.

Remember the saying:

If something is free, you’re the product.

It’s not just Facebook, Google, or various other applications you may use in your day-to-day activities. The growing trend of ‘unplugging’ from these services doesn’t change that DMVs, Power Companies, Map Services, ISPs, and countless others are all collecting these data points to bundle up and sell.

Fighting this, while functioning through normal everyday tasks, is almost completely futile given the sheer number of companies that are collecting information on you.

Instead, the conversation is shifting. Instead of companies profiting solely from the data you provide, consumers are calling for their fair share.

This is the core concept of data ownership.

If you are the owner of your data, then it is only right that you be compensated for the collection, sale, and/or transfer of that data.

Fighting this, while functioning through normal everyday tasks, is almost completely futile given the sheer number of companies that are collecting information on you.

Instead, the conversation is shifting. Instead of companies profiting solely from the data you provide, consumers are calling for their fair share.

Currently, it’s not so straightforward how consumers can take back ownership, or furthermore, be paid for, their data on an individual basis. But, that is changing. Blockchain technology is ushering in a new era and a new frontier for advertising that puts individuals back in control. Permission is trailblazing this new frontier with its blockchain and cryptocurrency (ASK).

Permission.io can be thought of as an “agent” for your time and data. Its platform makes it easy for you to own, control, and profit from your information by rewarding you for the revocable data you choose to share while engaging with the web as you normally do. From building your profile to being entertained to completing a successful shopping experience, the ASK cryptocurrency powers a trusted and fair transaction between you and the advertiser.

It’s through the advances of cryptocurrency and the increasing expectations of consumers to receive value in exchange for their data that the ASK ecosystem flourishes. Permission is building a future where you control who has permission to advertise to you and are compensated for the value you bring to that relationship.

Learn more about the ASK ecosystem and the platform Permission.io is building for the future by clicking here.

Recent articles

The Impact of Growing Up Online

Oct 6th, 2026
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As a parent, it’s painful to imagine your child struggling with something you can’t see. And yet, this may be happening more than you realize. 

A 2025 study involving 4,285 young people brings that concern into focus. Those who developed increasingly addictive patterns of social media use had more than twice the risk of suicidal behaviors compared with those whose use was lower.

For your family, that means something far more frightening than another argument about putting the phone away. It means the possibility that the child you love could be hurting enough to put their own life in danger, while you’re planning dinner, reminding them about homework, and assuming they’re having an ordinary day.

You want your child to have a bright future full of friendships, discoveries, and possibilities. Protecting that future starts with understanding what they’re experiencing now, including what makes their online world so difficult to step away from.

You might notice they’ve stopped joining family activities or seem distressed when they can’t check their phone. You might ask questions only to hear “I’m fine” and wonder whether to keep asking. None of these moments alone tells you what is happening, but they can certainly leave you feeling helpless.

Your child may need more than a reminder to log off. They may need help naming what feels overwhelming, stepping away from an unhealthy pattern, or finding support they aren’t sure how to ask for.

A phone can be put in a drawer. Whatever your child is carrying emotionally may still be there. Making room for that conversation means giving them somewhere to bring the difficult parts of their digital life.

How does technology affect kids' development?

Technology is a double-edged sword for children’s development. While it can support learning, research links heavy screen use to difficulties with skills children rely on every day. These include paying attention, managing frustration, and communicating with others.

A 2025 study found that Canadian preschoolers aged 3.5-5.5 who averaged 3-6 hours of daily screen use scored significantly lower on inhibitory control and effortful control at age 5.5 than children in the group averaging less than an hour.

Inhibitory and effortful control help children:

  • Resist impulses
  • Direct their attention
  • Regulate their behavior

These skills are essential when a child needs to wait their turn, listen to instructions, or keep working at a task after something goes wrong. If a child carries these struggles into adulthood, it may be much harder to meet deadlines, manage responsibilities, and navigate disagreements at work or in relationships.

A 2024 study of 220 Australian families also linked more screen time to fewer adult words, child vocalizations, and back-and-forth conversations. That leaves fewer opportunities for children to practice asking questions, explaining how they feel, and telling you what they need. 

As a result, children may be missing out on valuable practice in making themselves understood, which can linger into adulthood. 

Technology, attention, and independent thinking

A 2023 study tracking the smartphones of 203 U.S. children ages 11-17 found that participants got 237 notifications a day on average, and nearly 25% of those arrived during school hours. 

While kids didn’t see or answer every notification immediately, this gives you an idea of how many reasons children have to look up from studying or engaging in their lives on a daily basis.

This and the prevalence of short-form, fast-paced content like TikTok and Instagram Reels may be two reasons attention spans appear to be getting shorter. In fact, according to researcher and author of Attention Span: A Groundbreaking Way to Restore Balance, Happiness and Productivity, Gloria Mark, overall attention spans have decreased from 2.5 minutes to 47 seconds over the past couple of decades.

This doesn’t mean children’s brains have lost the ability to focus for longer periods. However, growing up with fast-moving technology conditions them to read hastily and “skim” text as opposed to reading and comprehending it thoroughly. And it means their brains need to work that much harder to maintain focus. 

So it makes sense that, according to the 2023 National Assessment of Educational Progress (NAEP), just 14% of 13-year-olds read for fun almost every day. That number dropped from 27% in 2012. NAEP Long-Term Trend Assessment Results: Reading and Mathematics

Alarmingly, the NAEP’s 2024 report also found that 33% of U.S. eighth graders scored below the Basic reading level–the largest share on record. 

Research has linked reading for pleasure in early life with better attention, memory, academic achievement, and fewer mental health problems in adolescence. If children can’t or won’t read, they miss out on these benefits.

Technology, social media, and children’s mental health

Your child’s emotional health may also be at stake. Numerous studies have linked social media use to higher levels of depression and poor self-perception–especially in early adolescence, when a child’s sense of self is still taking shape.

Problematic social media use can also cut into sleep time. Over time, this can make it significantly harder for a child to regulate their emotions, and may even double their risk of depression. 

What’s more, in another WHO report involving Europe, central Asia, and Canada, 15% of adolescents said they had experienced cyberbullying. This may lead to higher levels of anxiety, and potentially even self-harm and suicidal thoughts or behaviors. 

Of course, this doesn’t guarantee that your child will develop depression or low-self-esteem by using technology. But it does give parents a reason to look beyond time spent online and to understand how digital experiences leave their child feeling.

Stay connected to your child’s online life

You don’t need to know every platform or read every private message to protect your child. Understanding their online habits can help you recognize when they need help and start meaningful conversations.

Permission is a Family Friendly AI app that gives parents insights into their children’s use of AI and the internet, helping families guide healthier behavior and encourage positive habits through parent-controlled rewards.

Children deserve room to explore, and someone to turn to when online life feels difficult. With a clearer picture of their digital world, you can help make sure they have both.

Your ASK Wallet, Now Powered by Coinbase

Sep 22nd, 2026
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We've partnered with Coinbase to bring best-in-class wallet technology to our community.

Today we're updating the technology that powers your ASK wallet. Here's what's changing, what it means for you, and what stays exactly the same.

What's changing

We've moved your Permission wallet to Coinbase's platform. What that means in plain language is this: starting today, you are in full control of your ASK. When you click to send, redeem, or manage your balance, the transaction happens from your account, signed by your login. We no longer hold your wallet keys. Coinbase does, on your behalf, under your authority.

We chose Coinbase's embedded wallet specifically because it brings institutional-grade security to our users without requiring you to manage anything yourself. The infrastructure is Coinbase's. The wallet is yours.

Beyond the custody change, our users now have a wallet that can go wherever they go: exportable, cross-chain ready, and backed by a platform that serves millions of people around the world. We're proud to bring that to our community.

What it means to control your own keys

As Permission has grown, we felt strongly that your funds should be held by a platform built specifically for that purpose, with the security standards and regulatory rigor that come with it. Moving to Coinbase's embedded wallet reflects that commitment.

With today's change, Coinbase secures your private key inside their systems, and only your Permission login can authorize transactions. When you click to send or redeem ASK, the transaction is authorized by you, through your login. We are no longer part of that process.

What this means practically: your wallet operates on its own, independent of Permission. Treat your Permission login like you would a bank password. It is now the key to your wallet. If you ever want to take your wallet entirely outside of Permission, Coinbase supports key export and that option is yours.

What Coinbase sees

Because Coinbase is now part of the infrastructure, your email address, account identifier, and wallet information are shared with them for the purpose of operating the wallet. For details on how Coinbase handles this data, you can review their embedded wallet documentation and their privacy information.

For how Permission handles your data, our Terms of Use and our Privacy Policy govern that relationship, as they always have.

What stays the same

Everything you experience in the app. Earning ASK, redeeming it, transferring it, viewing your balance, managing your family. None of that changes.

And, what does change, we're excited about: key export, cross-chain support, and institutional-grade security. These are capabilities that would have taken years to build in-house and that Coinbase has spent that time perfecting. We chose to partner with the best-in-class, and our product and users will be better for it.

If you have questions, support is always here.

The Permission Team 🤝

What Is Family Friendly AI™?

Sep 9th, 2026
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Only 15% of people globally say they trust AI systems, and 72% of parents are concerned about AI’s impact on their children.

AI is quickly becoming part of everyday family life, but Big Tech wasn’t built with families in mind. Family Friendly AI is technology intentionally designed for families, giving parents visibility into their children’s digital lives, guidance when they need it, and tools to encourage positive behavior.

5 Things That Make AI Family Friendly

1. Your family owns its data.

‍Your family’s data is never sold. It belongs to your family, and you stay in control of it.

2. Parents know what’s happening online.

‍Family Friendly AI gives parents visibility into their children’s digital lives, helping them fully understand how their children use and interact with technology.

3. It motivates children with rewards and incentives.

‍Parents can set rewards and incentives to encourage positive behaviors and help their children build better habits around technology and beyond.

4. It gives parents coaching and inspiration.

‍Parenting in a digital world comes with challenges that screen-time limits alone can’t help with. Family Friendly AI gives parents personalized AI-insights and guidance to help them navigate what their children are doing online and decide what to do next.

5. It earns families' trust.

‍Technology for families should have a higher bar. The companies building it should stand behind it with an unconditional, no-questions-asked money-back guarantee.

It’s time for AI, crypto, and the technology shaping our children’s lives to meet the family-friendly standard.

Big Tobacco Had Its Reckoning. Now It’s Big Tech’s Turn.

Aug 12th, 2026
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The floodgates are open.

Thousands of lawsuits are moving forward. States are writing new rules for kids online. And lawmakers are beginning to tell AI companies what they can and cannot do when children use their products.

And you don't have to look far to see it happening...

The courts: 3,000+ lawsuits get the green light

On August 10, the Ninth Circuit allowed more than 3,000 lawsuits against Meta, Google/YouTube, TikTok and Snap to move forward.

The cases allege that the companies deliberately designed features of their platforms to be addictive, particularly for young users.

The tech companies had argued that Section 230 of the Communications Decency Act protected them from the claims. The court rejected their attempt to use Section 230 to stop the litigation at this stage, finding that it provides a defense rather than immunity from being sued.

At their core, these cases are allegations about the platforms themselves: how they were designed, how they kept people engaged, and what responsibility the companies bear for the consequences.

The companies will still have the opportunity to defend themselves against those allegations.

But with more than 3,000 cases now getting the chance to be heard, this is getting harder to argue away.

New Jersey: families get a way to enforce the rules

One day later, New Jersey Governor Mikie Sherrill signed the New Jersey Kids Code Act into law.

The law establishes new design and privacy requirements for covered online services likely to be accessed by minors. Among other provisions, it requires high privacy settings by default, restricts certain push notifications, prohibits dark patterns for minors, limits how children's personal data can be used and retained, and places restrictions on targeted advertising.

But one provision in particular changes the accountability equation: a private right of action.

An individual under 18 who is injured by a violation can bring a claim under the law, with statutory damages of $5,000 per violation. Parents may also bring an action on a minor's behalf.

Which is legal language for something pretty simple: families don't have to wait around for a regulator to act. They can take companies to court themselves.

Colorado: AI safety starts becoming a legal requirement

Then there's Colorado.

Earlier this year, Governor Jared Polis signed Colorado HB 26-1263, establishing specific requirements for operators of conversational AI services.

And this one is worth paying attention to because the law doesn't simply tell AI companies to "keep kids safe." It starts defining what that actually means.

Operators must estimate users' ages. When dealing with minors, the law requires recurring disclosures that they are interacting with AI rather than a person and establishes protections around sexually explicit interactions.

It also addresses one of the most unsettling questions surrounding companion-style AI: emotional dependence.

The law requires safeguards designed to prevent conversational AI from producing statements that simulate emotional dependence. It also requires protocols for responding to suicidal ideation and self-harm, privacy and account-management tools for minors and parents or guardians, and reporting requirements intended to help regulators evaluate whether those safeguards are actually working.

The law takes effect January 1, 2027.

For companies building conversational AI, that's a meaningful shift. Child safety is moving beyond a set of voluntary guardrails companies write for themselves. In Colorado, some of those guardrails are becoming law.

It's no coincidence that this is all happening at once.

Big Tobacco didn't wake up one morning and discover the world had changed its mind. The reckoning came piece by piece, until lawsuits became regulation and an industry that had spent decades setting its own standards was finally forced to take responsibility for the harm its products caused.

We're watching that shift happen again.

For years, the responsibility for keeping kids safe online has fallen on parents.

Set the parental controls. Check the privacy settings. Watch the screen time. Know which apps they're using. Figure out who they're talking to. Keep up with every new platform, algorithm and now AI chatbot entering their lives.

All while the technology on the other side of the screen gets more sophisticated by the month.

Now courts and lawmakers are starting to ask the companies building that technology a much more uncomfortable question:

If children are using your products, what are you doing to keep them safe?

For families, that's the shift that matters most.

This isn't another round of false promises to "do better."

This is legislation. These are lawsuits. This is accountability beginning to have teeth.

Parents will always have the role of protecting their children online. We happen to believe they should have far more visibility and control over the technology entering their families' lives, not less.

But parents cannot be the entire safety system.

The law is making clear that the companies designing the products, writing the algorithms and building the AI our kids interact with have a responsibility, too.

And when they fail to meet it, they'll finally be held accountable.