Submit
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Back to Blog

What Are Cookies? Types, Uses, & Why They’re Crumbling

October 21, 2020
|
Read time {time} min
Written by
Permission
Stay in the loop

Get the latest insights, product updates, and news from Permission — shaping the future of user-owned data and AI innovation.

Subscribe

It’s the end of the road for third-party cookies—and that’s a good thing.

Perhaps you don’t know what third party cookies are. Let’s begin by explaining why cookies exist at all.

What Is a Cookie?

A cookie is a parcel of data stored in the browser to speed-up and simplify interactions between the browser and a website it is connected to. Any data can be stored in a cookie.

How Do Cookies Work?

The browser provides a place where websites can store data when that website is being accessed, and the browser stores it. The idea was invented by Lou Montulli of Netscape Communications in 1994, the year that the Web was born.

The problem was that a PC could disconnect from a website for many reasons: the PC or the website might crash or the internet could disconnect. So the website cookie could store your identity data, your preferences, and maybe even session information. Then, if anything failed you could restart near to where you left off.

Since then things have become more complex and there are several different types of cookie, as follows.

The Different Types of Internet Cookies

The Session Cookie

These are temporary cookies that last only for the duration of a session. They tend to store mundane data like login credentials and usually evaporate when you reboot the computer or close the browser. They can also be used to help with website performance like ensuring fast page loads.

There’s unlikely to be anything objectionable stored in these cookies.

The Persistent Cookie

Websites that plant these cookies in your browser usually give them an expiration date, which could be any time from seconds to years.

You know you have a persistent identity cookie if you are on a website and reboot your computer only to discover when you return to the website that you are still logged in.

Such cookies are commonly used to track your on-site behavior and to tailor your user experience.

There is unlikely to be anything objectionable about these cookies either.

The Secure Cookie

These cookies assist with encryption and hence are definitely good guys. They are only transmitted securely (via HTTPS) and they are used to implement security on banking and shopping websites.

They keep your financial details secret but allow the site to remember those details.

The First-Party Cookie

All the above are examples of first-party cookies. Technically first-party simply means that it’s a two-way arrangement between you and the website. However, many websites monitor website traffic with help from external vendors, particularly Google with Google Analytics.

The cookies placed by Google for that purpose are usually thought of as first-party cookies because they just monitor the site visit. Think of them as first-party by proxy.

The Third-Party Cookie

Third-party cookies are what drives “behavioral advertising”. They are called third-party because none of the websites you visited put them there. They were slipped into your browser by some advertiser’s ad server.

Advertisers add tags to web pages so that in conjunction with the cookies they place, they can recognize you as you skip from one website to another. They build a user profile of you and your habits in the hope of targeting you more effectively.

Whichever way you look at this, it’s a violation. They do not seek your permission and they are aggressive.

The bad advertiser practices of the web depend on these cookies. They include:

  1. Cookie-bombing: This focuses on quantity over quality, to the detriment of both the user and the advertiser. It is “pray and spray”, matching the ad with neither the website nor the user. Think of, say, feminine hygiene products advertised to men who are visiting a bookstore website. Think of ads appearing in obscure places on a web page that you will never notice, except by accident.
  2. Incessant retargeting: This is where ads seem to follow you around the web from one site to another.

The March of the Ad Blocker

Nowadays, 30% or so of people use ad blockers. The top three reasons for doing so, according to GlobalWebIndex, are: too many ads (48%), ads are annoying or irrelevant (47%), ads are too intrusive (44%). A lot of this can be put down to the kind of ads that third-party cookies thrust upon you.

Ad blockers are a severe problem for the digital advertising industry. It isn’t just that most users would rather see no ads. The digital publishing industry has no easy way of making a profit other than by ads. Web-users visit news and magazine sites page by page rather than go to one or two sites for their news. The web has no equivalent of a newspaper or a magazine.

However, there can be synergy between websites and ads, where ads are found in the context of a website to which they relate. The ads for yachts on a yachting blog, hiking gear on hiking blogs, and so on. Brand advertisers don’t want their brand ads to appear just anywhere, they want the context of the ad to be brand-positive.

Most advertisers, like most web users, do not want what third party cookies deliver, and neither do the software companies that develop browsers.

The Cookie War and the Browsers

As I noted at the beginning of this blog, the days of the third-party cookie will soon be over. It has no useful allies. All the browsers are waging war on it.

Safari

It began with Apple. In 2017, it introduced “intelligent tracking prevention” to stop cross-site tracking by third-party cookies.

Since then, Apple has improved the capability to the point where Safari will tell you which ad trackers are running on the website you’re visiting and will provide a 30-day report of the known trackers it’s identified, and which websites the trackers came from. Safari now blocks most third-party cookies by default.

Of course, Safari has less than 10% of the browser market. So, on its own, that doesn’t spell the death of the third-party cookie.

Firefox

In 2017, the Firefox browser also moved towards stronger privacy adding an optional feature that restricted cookies, cache, and other data access so that only the domain that placed the cookie had access to it.

Since then, Firefox has tightened up its privacy features. Currently, Firefox offers three levels of privacy: “Standard” (the default), “Strict”, and “Custom”. Standard blocks trackers in private (i.e. incognito) windows; it blocks third-party tracking cookies and crypto-jacking. The Strict setting does the same but also blocks fingerprinting and trackers in all windows. The Custom setting allows you to tune your privacy settings in fine detail.

As a side note, perhaps you’ve not heard of crypto-jacking. This is when a website, without so much as a “by-your-leave”, puts a script in your browser which sits there, chugging away mining cryptocurrency for the website owner. Firefox can block that.

Maybe you’ve not heard of fingerprinting either. This is when a server gathers data about your specific configuration of software and hardware in order to “fingerprint” you (i.e. assign a unique technology identity to you).

There are many details that can be gathered: your browser version and type, your OS, the timezone, active plugins, language, screen resolution, browser settings, and so on. It is really unlikely that any two users have identical information.

One study estimated that there is only a 1 in 286,777 chance that another browser will have the same fingerprint as you. The fingerprint is used to track you as you move from website to website.

Firefox’s market share is similar to Safari’s — a little under 10%.

Microsoft’s Edge

A long time ago, Microsoft’s Internet Explorer was the dominant browser. Its market share gradually declined to a few percent and Microsoft decided to reinvent its browser with Edge.

Edge provides 3 privacy settings to choose from: “Basic”, “Balanced” (the default), and “Strict”. Balanced blocks trackers from sites you haven’t visited. Strict blocks almost all trackers. Basic block trackers used for crypto-hijacking and fingerprinting.

How much traction Edge will get is uncertain. Right now it seems to have about 4% of the browser market.

Opera

Despite a fairly low market share, Opera is perhaps the most highly functional browser. It provides configurable security that is as tight as any other, including a configurable built-in ad blocker, a crypto wallet, and a VPN. It has been offering such features since 2017.

Brave

This is another niche browser but with a much smaller user base than Opera.

By default, it blocks all ads, trackers, third-party cookies, crypto-hijacking, and third-party finger-printers. It even has a built-in TOR private browsing mode (TOR stands for “The Onion Router”, open-source software that enables fully anonymous communication).

Brave tends to attract users who care deeply about privacy.

If you add up the market share of the browsers already discussed, you get less than 30%. The market gorilla is Google Chrome with a little under 70% market share.

Google Chrome

The death knell of the third party cookie sounded loud when Google joined the opposition with its Chrome browser. Google has decided to eradicate that scourge over a space of 2 years. Chrome will soon have a Privacy Sandbox, a privacy-preserving API.

Naturally, Google is very pro advertisements — they are its core business. So with Chrome, it is unlikely to shoot itself in the foot. It is far more likely to skew the ad market to its advantage.

Google’s intentions, in outline, are to hold individual user information in Chrome’s Privacy Sandbox and allow ad tech companies to make API calls to it. When they do so they will get access to personalization and measurement data to help them target ads and measure their impact, but they will get no access to your personal details that might help them identify you. The advertisers will get targeting data only.

The question is: if you eliminate third-party cookies how can ad tech companies target users and measure an ad’s effectiveness? The Privacy Sandbox is Google’s answer. It will run trials and make adjustments over the next two years to get it right.

Because Google Chrome is open-source, other browsers will be able to analyze what Google is doing and imitate it, if they choose to.

Publishers are particularly concerned about the Cookie Wars, because they may become collateral damage. Google released a study claiming that removing third-party cookies would reduce publisher ad revenue by 52%.

Making sure the change doesn’t greatly damage publishers is a sensible priority. So Google’s upcoming trials will compare monetization for publishers between the old and new setup for Google’s digital ad business (Google’s search ads and YouTube are unaffected).

The iPhone and iPad, and IDFA

What is an IDFA? The abbreviation stands for IDentifier For Advertisers, Apple’s unique mobile device number provided to ad exchanges to help them track user interactions and behavior.

It is the mobile device’s equivalent of a third-party cookie, enabling user tracking, marketing measurement, attribution, ad targeting, ad monetization, device graphs, retargeting of individuals and audiences, and programmatic advertising from demand-side platforms (DSPs), supply-side platforms (SSPs), and exchanges.

If you were unaware that Apple assigns a number to your iOS device to help track you, I’m not surprised. It may be because it is an opt-out feature you have to notice and opt-out of to prevent its use (if you have an iPhone or iPad and wish to opt-out, go to Settings > Privacy > Advertising and then turn “Limit Ad Tracking” on).

Recently, however, because of Apple’s increasing concern for its customers’ privacy, it decided to make the IDFA opt-in for every single application. Thus, with the release of iOS 14 in September 2020, each app on your device will have to ask you if you want to opt-in and reveal your IDFA.

Apple‘s change of policy will have a negative impact on companies that provide mobile ad targeting, including Google, Facebook, and Twitter. It may also affect apps like Spotify, Uber, and Lyft that invest heavily in user acquisition and depend on user data from their apps.

Apple vs. Google

You can view what’s happening with respect to tracking as a struggle between Apple and Google.

On one side of the net is Apple. It has a very self-contained business model and has pursued it through good times and bad.

When you buy Apple, you tend to go the whole hog — Apple hardware on the desktop running the Mac OS and apps from the App Store. Your mobile phone is an iPhone running iOS with App Store apps and your tablet is an iPad. If you’re into digital watches it will likely be an Apple Watch.

Apple makes the hardware, nowadays even the chip gets a cut of most of the software and builds some of the apps itself. And, of course, it sells music, videos, podcasts, etc.

What it doesn’t care about is advertising revenue. Apple is an ad-free business and has no reason to care whether Google, Facebook, or any other advertising platform gets ad revenue from its devices or not. It is without an ax to grind. It cares about customer satisfaction, and thus its primary goal is to provide its users with bulletproof, but configurable privacy.

On the opposite side of the net, Google clearly wants to maximize its ad revenue. It is the last of the browser companies to prevent third-party cookies and it intends to do so in a way that does not damage its revenues.

But, when it comes to the mobile world it is poorly placed to dominate ad traffic on iOS devices. Right now, the iPhone has about half the cell phone market in the US, and Safari has more than 50% of the browser market on the iPhone. It also dominates browser usage on the iPad. Those Safari browsers have a simple setting to stop third-party cookies dead in their tracks.

Where the IDFA comes in is for placing ads in iOS apps. You probably didn’t know it but Google has an app called AdMob for placing ads in mobile apps. AdMob is installed in 1.5 million iOS apps of which, in total, there have been 375 billion downloads. Those ads generate revenue for the app maker, but now they only work if the user opts-in.

How many users do you think will want to opt-in for such ads? Perhaps none. Facebook plays the same game, by the way, but has less of the market. Its ad distribution app is installed on a whole host of iOS apps of which there have been billions of downloads.

You probably have some of those apps installed. Tim Cook’s point is that nobody asked for your permission to be an ad victim and yet those ad distribution apps are sitting there on your iPhone or iPad anyway. Well from here on in, permission will be required.

It’s All About Permission, Permission, Permission.

Let me explain my perspective on this. I don’t even like Apple’s solution, even though I think what they are doing is not exploitative.

At the birth of the Internet, cookies were an excellent idea that helped to maintain “session integrity”. They made the web work better. Since then, they have been bent badly out of shape and been used by the Internet giants to exploit anyone who ever lifted a mobile phone or touched a keyboard.

Any data stored that can enhance the technology and the user experience is welcome. Let’s not call such data cookies, let’s refer to it as “the performance data cache”. No-one should have any problem with technical innovators adding data to this cache if it improves your digital life.

Beyond that, there is no need whatsoever for cookies of any other kind. Let’s hope they sink into the dustbin of technology and never resurface.

It is crashingly obvious that any interaction between a person and a website should be completely device-independent. It is an interaction between a person, assisted by their stored personal data, and the website with all its capabilities, including its abilities to serve ads.

The user can give permission for the use of the data and the website can interact accordingly. Under these circumstances, the user can retain control and choose to allow the advertiser to examine all their personal data for the sake of targeting, especially if the advertiser is willing to reward the user for their time and data in watching its ads.

Kudos to those that facilitate the asking and granting of permission for use of data for the purpose of targeting. Permission does you one better and ensures that you are compensated for data shared. It’s the only fair and transparent solution. After all, it’s YOUR data.

Explore the Permission Platform

Unlock the value of your online experience.

Light gradient background transitioning from white to pale green with a subtle grainy texture.

Recent articles

Insights

Parenting In the Age of AI: Why Tech Is Making Parenting Harder – and What Parents Can Do

Jan 29th, 2026
|
{time} read time

Many parents sense a shift in their children’s environment but can’t quite put their finger on it.

Children aren't just using technology. Conversations, friendships, and identity formation are increasingly taking place online - across platforms that most parents neither grew up with nor fully understand. 

Many parents feel one step behind and question: How do I raise my child in a tech world that evolves faster than I can keep up with?

Why Parenting Feels Harder in the Digital Age

Technology today is not static. AI-driven and personalized platforms adapt faster than families can.

Parents want to raise their children to live healthy, grounded lives without becoming controlling or disconnected. Yet, many parents describe feeling:

  • “Outpaced by the evolution of AI and Algorithms”
  • “Disconnected from their children's digital lives”
  • “Concerned about safety when AI becomes a companion”
  • “Frustrated with insufficient traditional parental controls”

Research shows this shift clearly:

  • 66% of parents say parenting is harder today than 20 years ago, citing technology as a key factor. 
  • Reddit discussions reveal how parents experience a “nostalgia gap,”  in which their own childhoods do not resemble the digital worlds their children inhabit.
  • 86% of parents set rules around screen use, yet only about 20% follow these rules consistently, highlighting ongoing tension in managing children’s device use.

Together, these findings suggest that while parents are trying to manage technology, the tools and strategies available to them haven’t kept pace with how fast digital environments evolve.

Technology has made parenting harder.

The Pressure Parents Face Managing Technology

Parents are repeatedly being told that managing their children's digital exposure is their responsibility.

The message is subtle but persistent: if something goes wrong, it’s because “you didn’t do enough.”

This gatekeeper role is an unreasonable expectation. Children’s online lives are always within reach, embedded in education, friendships, entertainment, and creativity. Expecting parents to take full control overlooks the reality of modern childhood, where digital life is constant and unavoidable.

This expectation often creates chronic emotional and somatic guilt for parents. At the same time, AI-driven platforms are continuously optimized to increase engagement in ways parents simply cannot realistically counter.

As licensed clinical social worker Stephen Hanmer D'Eliía explains in The Attention Wound: What the attention economy extracts and what the body cannot surrender, "the guilt is by design." Attention-driven systems are engineered to overstimulate users and erode self-regulation (for children and adults alike). Parents experience the same nervous-system overload as their kids, while lacking the benefit of growing up with these systems. These outcomes reflect system design, not parental neglect.

Ongoing Reddit threads confirm this reality. Parents describe feeling behind and uncertain about how to guide their children through digital environments they are still learning to understand themselves. These discussions highlight the emotional and cognitive toll that rapidly evolving technology places on families.

Parenting In A Digital World That Looks Nothing Like The One We Grew Up In

Many parents instinctively reach for their own childhoods as a reference point but quickly realize that comparison no longer works in today’s world.  Adults remember life before smartphones; children born into constant digital stimulation have no such baseline.

Indeed, “we played outside all day” no longer reflects the reality of the world children are growing up in today. Playgrounds are now digital. Friendships, humor, and creativity increasingly unfold online.

This gap leaves parents feeling unqualified. Guidance feels harder when the environment is foreign, especially when society expects and insists you know how.

Children Are Relying on Chatbots for Emotional Support Over Parents

AI has crossed a threshold: from tool to companion.

Children are increasingly turning to chatbots for conversation and emotional support, often in private.

About one-in-ten parents with children ages 5-12 report that their children use AI chatbots like ChatGPT or Gemini. They ask personal questions, share worries, and seek guidance on topics they feel hesitant to discuss with adults.

Many parents fear that their child may rely on AI first instead of coming to them. Psychologists warn that this shift is significant because AI is designed to be endlessly available and instantly responsive (ParentMap, 2025).

Risks include:

  • Exposure to misinformation.
  • Emotional dependency on systems that can simulate care but cannot truly understand or respond responsibly.
  • Blurred boundaries between human relationships and machine interaction.

Reporting suggests children are forming emotionally meaningful relationships with AI systems faster than families, schools, and safeguards can adapt (Guardian, 2025; After Babel, 2025b)

Unlike traditional tools, AI chatbots are built for constant availability and emotional responsiveness, which can blur boundaries for children still developing judgment and self-regulation — and may unintentionally mirror, amplify, or reinforce negative emotions instead of providing the perspective and limits that human relationships offer.

Why Traditional Parental Controls are Failing

Traditional parental controls were built for an “earlier internet,” one where parents could see and manage their children online. Today’s internet is algorithmic.

Algorithmic platforms bypass parental oversight by design. Interventions like removing screens or setting limits often increase conflict, secrecy, and addictive behaviors rather than teaching self-regulation or guiding children on how to navigate digital spaces safely (Pew Research, 2025; r/Parenting, 2025).

A 2021 JAMA Network study found video platforms popular with kids use algorithms to recommend content based on what keeps children engaged, rather than parental approval. Even when children start with neutral searches, the system can quickly surface videos or posts that are more exciting. These algorithms continuously adapt to a child’s behavior, creating personalized “rabbit holes” of content that change faster than any screen-time limit or parental control can manage.

Even the most widely used parental control tools illustrate this limitation in practice, focusing on: 

  • reacting after exposure (Bark)
  • protecting against external risks (Aura)
  • limiting access (Qustodio)
  • tracking physical location (Life360)

What they largely miss is visibility into the algorithmic systems and personalized feeds that actively shape children’s digital experiences in real time.

A Better Approach to Parenting in the Digital Age

In a world where AI evolves faster than families can keep up, more restrictions won’t solve the disconnection between parents and children. Parents need tools and strategies that help them stay informed and engaged in environments they cannot fully see or control.

Some companies, like Permission, focus on translating digital activity into clear insights, helping parents notice patterns, understand context, and respond thoughtfully without prying.

Raising children in a world where AI moves faster than we can keep up is about staying present, understanding the systems shaping children’s digital lives, and strengthening the human connection that no algorithm can replicate.

What Parents Can Do in a Rapidly Changing Digital World

While no single tool or rule can solve these challenges, many parents ask what actually helps in practice.

Below are some of the most common questions parents raise — and approaches that research and lived experience suggest can make a difference.

Do parents need to fully understand every app, platform, or AI tool their child uses?

No. Trying to keep up with every platform or feature often increases stress without improving outcomes.

What matters more is understanding patterns: how digital use fits into a child’s routines, moods, sleep, and social life over time. Parents don’t need perfect visibility into everything their child does online; they need enough context to notice meaningful changes and respond thoughtfully.

What should parents think about AI tools and chatbots used by kids?

AI tools introduce a new dynamic because they are:

  • always available
  • highly responsive
  • designed to simulate conversation and support

This matters because children may turn to these tools privately, for curiosity, comfort, or companionship. Rather than reacting only to the technology itself, parents benefit from understanding how and why their child is using AI, and having age-appropriate conversations about boundaries, trust, and reliance.

How can parents stay involved without constant monitoring or conflict?

Parents are most effective when they can:

  • notice meaningful shifts early
  • understand context before reacting
  • talk through digital choices rather than enforce rules after the fact

This shifts digital parenting from surveillance to guidance. When children feel supported rather than watched, conversations tend to be more open, and conflict is reduced.

What kinds of tools actually support parents in this environment?

Tools that focus on insight rather than alerts, and patterns rather than isolated moments, are often more helpful than tools that simply report activity after something goes wrong.

Some approaches — including platforms like Permission — are designed to translate digital activity into understandable context, helping parents notice trends, ask better questions, and stay connected without hovering. The goal is to support parenting decisions, not replace them.

The Bigger Picture

Parenting in the age of AI isn’t about total control, and it isn’t about stepping back entirely.

It’s about helping kids:

  • develop judgment
  • understand digital influence
  • build healthy habits
  • stay grounded in human relationships

As technology continues to evolve, the most durable form of online safety comes from understanding, trust, and connection — not from trying to surveil or outpace every new system.

Project Updates

How You Earn with the Permission Agent

Jan 28th, 2026
|
{time} read time

The Permission Agent was built to do more than sit in your browser.

It was designed to work for you: spotting opportunities, handling actions on your behalf, and making it super easy to earn rewards as part of your everyday internet use. 

Here’s how earning works with the Permission Agent.

Earning Happens Through the Agent

Earning with Permission is powered by Agent-delivered actions designed to support the growth of the Permission ecosystem.

Rewards come through Rewarded Actions and Quick Earns, surfaced directly inside the Agent. When you use the Agent regularly, you’ll see clear, opt-in earning opportunities presented to you.

Importantly, earning is no longer based on passive browsing. Instead, opportunities are delivered intentionally through actions you choose to participate in, with rewards disclosed upfront.

You don’t need to search for offers or manage complex workflows. The Agent organizes opportunities and helps carry out the work for you.

Daily use is how you discover what’s available.

Rewarded Actions and Quick Earns

Rewarded Actions and Quick Earns are the primary ways users earn ASK through the Agent.

These opportunities may include:

  • Supporting Permission launches and initiatives
  • Participating in community programs or campaigns
  • Sharing Permission through guided promotional actions
  • Taking part in contests or time-bound promotions

All opportunities are presented clearly through the Agent, participation is always optional, and rewards are transparent.

The Agent Does the Work

What makes earning different with Permission is the Agent itself.

You choose which actions to participate in, and the Agent handles execution - reducing friction while keeping you in control. Instead of completing repetitive steps manually, the Agent performs guided tasks on your behalf, including mechanics behind promotions and referrals.

The result: earning ASK feels lightweight and natural because the Agent handles the busywork.

The more consistently you use the Agent, the more opportunities you’ll see.

Referrals and Lifetime Rewards

Referrals remain one of the most powerful ways to earn with Permission.

When you refer someone to Permission:

  • You earn when they become active
  • You continue earning as their activity grows
  • You receive ongoing rewards tied to the value created by your referral network

As your referrals use the Permission Agent, it becomes easier for them to discover earning opportunities - and as they earn more, so do you.

Referral rewards operate independently of daily Agent actions, allowing you to build long-term, compounding value.

Learn more here:
👉 Unlock Rewards with the Permission Referral Program

What to Expect Over Time

As the Permission ecosystem grows, earning opportunities will expand.

You can expect:

  • New Rewarded Actions and Quick Earns delivered through the Agent
  • Campaigns tied to community growth and product launches
  • Opportunities ranging from quick wins to more meaningful rewards

Checking in with your Agent regularly is the best way to stay up to date.

Getting Started

Getting started takes just a few minutes:

  1. Install the Permission Agent
  2. Sign in and activate it
  3. Use the Agent daily to see available Rewarded Actions and Quick Earns

From there, the Agent takes care of the rest - helping you participate, complete actions, and earn ASK over time.

Built for Intentional Participation

Earning with the Permission Agent is designed to be clear, intentional, and sustainable.

Rewards come from choosing to participate, using the Agent regularly, and contributing to the growth of the Permission ecosystem. The Agent makes that participation easy by handling the work - so value flows back to you without unnecessary effort.

Insights

2026: The Year of Disruption – Trust Becomes the Most Valuable Commodity

Jan 23rd, 2026
|
{time} read time

Moore’s Law is still at work, and in many ways it is accelerating.

AI capabilities, autonomous systems, and financial infrastructure are advancing faster than our institutions, norms, and governance frameworks can absorb. For that acceleration to benefit society at a corresponding rate, one thing must develop just as quickly: trust.

2026 will be the year of disruption across markets, government, higher education, and digital life itself. In every one of those domains, trust becomes the premium asset. Not brand trust. Not reputation alone. But verifiable, enforceable, system-level trust.

Here’s what that means in practice.

1. Trust Becomes Transactional, not Symbolic

Trust between agents won’t rely on branding or reputation alone. It will be built on verifiable exchange: who benefits, how value is measured, and whether compensation is enforceable. Trust becomes transparent, auditable, and machine-readable.

2. Agentic Agents Move from Novelty to Infrastructure

Autonomous, goal-driven AI agents will quietly become foundational internet infrastructure. They won’t look like apps or assistants. They will operate continuously, negotiating, executing, and learning across systems on behalf of humans and institutions.

The central challenge will be trust: whether these agents are acting in the interests of the humans, organizations, and societies they represent, and whether that behavior can be verified.

3. Agent-to-Agent Interactions Overtake Human-Initiated Ones

Most digital interactions in 2026 won’t start with a human click. They will start with one agent negotiating with another. Humans move upstream, setting intent and constraints, while agents handle execution. The internet becomes less conversational and more transactional by design.

4. Agent Economies Force Value Exchange to Build Trust

An economy of autonomous agents cannot run on extraction if trust is to exist.

In 2026, value exchange becomes mandatory, not as a monetization tactic, but as a trust-building mechanism. Agents that cannot compensate with money, tokens, or provable reciprocity will be rate-limited, distrusted, or blocked entirely.

“Free” access doesn’t scale in a defended, agent-native internet where trust must be earned, not assumed.

5. AI and Crypto Converge, with Ethereum as the Coordination Layer

AI needs identity, ownership, auditability, and value rails. Crypto provides all four. In 2026, the Ethereum ecosystem emerges as the coordination layer for intelligent systems exchanging value, not because of speculation, but because it solves real structural problems AI cannot solve alone.

6. Smart Contracts Evolve into Living Agreements

Static smart contracts won’t survive an agent-driven economy. In 2026, contracts become adaptive systems, renegotiated in real time as agents perform work, exchange data, and adjust outcomes. Law doesn’t disappear. It becomes dynamic, executable, and continuously enforced.

7. Wall Street Embraces Tokenization

By 2026, Wall Street fully embraces tokenization. Stocks, bonds, options, real estate interests, and other financial instruments move onto programmable rails.

This shift isn’t about ideology. It’s about efficiency, liquidity, and trust through transparency. Tokenization allows ownership, settlement, and compliance to be enforced at the system level rather than through layers of intermediaries.

8. AI-Driven Creative Destruction Accelerates

AI-driven disruption accelerates faster than institutions can adapt. Entire job categories vanish while new ones appear just as quickly.

The defining risk isn’t displacement. It’s erosion of trust in companies, labor markets, and social contracts that fail to keep pace with technological reality. Organizations that acknowledge disruption early retain trust. Those that deny it lose legitimacy.

9. Higher Education Restructures

Higher education undergoes structural change. A $250,000 investment in a four-year degree increasingly looks misaligned with economic reality. Companies begin to abandon degrees as a default requirement.

In their place, trust shifts toward social intelligence, ethics, adaptability, and demonstrated achievement. Proof of capability matters more than pedigree. Continuous learning matters more than static credentials.

Institutions that understand this transition retain relevance. Those that don’t lose trust, and students.

10. Governments Face Disruption From Systems They Don’t Control

AI doesn’t just disrupt industries. It disrupts governance itself. Agent networks ignore borders. AI evolves faster than regulation. Value flows escape traditional jurisdictional controls.

Governments face a fundamental choice: attempt to reassert control, or redesign systems around participation, verification, and trust. In 2026, adaptability becomes a governing advantage.

Conclusion

Moore’s Law hasn’t slowed. It has intensified. But technological acceleration without trust leads to instability, not progress.

2026 will be remembered as the year trust became the scarce asset across markets, government, education, and digital life.

The future isn’t human versus AI.

It’s trust-based systems versus everything else.

Insights

Raise Kids Who Understand Data Ownership, Digital Assets, and Online Safety

Jan 6th, 2026
|
{time} read time
Online safety for kids has become more complex as AI systems, data tracking, and digital platforms increasingly shape what children see, learn, and engage with.

Parents today are navigating a digital world that looks very different from the one they grew up in.

Families Are Parenting in a World That Has Changed

Kids today don’t just grow up with technology. They grow up inside it.

They learn, socialize, explore identity, and build lifelong habits across apps, games, platforms, and AI-driven systems that operate continuously in the background. At the same time, parents face less visibility, more complexity, and fewer tools that genuinely support understanding without damaging trust.

For many families, this creates ongoing tension:

  • conflict around screens
  • uncertainty about what actually matters
  • fear of missing something important
  • a sense that digital life is moving faster than parenting tools have evolved

Research reflects this shift clearly:

  • 81% of parents worry their children are being tracked online.
  • 72% say AI has made parenting more stressful.
  • 60% of teens report using AI tools their parents don’t fully understand.

The digital world has changed parenting. Families need support that reflects this new reality.

The Reality Families Are Facing Online

Online safety today involves far more than blocking content or limiting screen time.

Parents are navigating:

  • Constant, multi-platform engagement, where behavior forms across apps, games, and feeds rather than in one place
  • Early exposure to adult content, scams, manipulation, and persuasive design, often before kids understand intent or risk
  • AI-driven systems shaping what kids see, learn, buy, and interact with, often invisibly
  • Social media dynamics, where likes, streaks, algorithms, and peer validation shape identity, self-esteem, mood, and behavior in ways that are hard for parents to see or contextualize

For many parents, online safety now includes understanding how algorithms, AI recommendations, and data collection influence children’s behavior over time.

These challenges don’t call for fear or more surveillance. They call for context, guidance, and teaching.

Kids’ First Digital Asset Isn’t Money - It’s Their Data

Every search.
Every click.
Every message.
Every interaction.

Kids begin creating value online long before they understand what value is - or who benefits from it.

Yet research shows:

  • Only 18% of teens understand that companies profit from their data.
  • 57% of parents say they don’t fully understand how their children’s data is used.
  • 52% of parents do not feel equipped to help children navigate AI technology, with only 5% confident in guiding kids on responsible and safe AI use.

Financial literacy still matters. But in today’s digital world, digital literacy is foundational.

Children’s data is often their first digital asset. Their online identity becomes a long-lasting footprint. Learning when and how to share information - and when not to - is now a core life skill.

Why Traditional Online Safety Tools Don’t Go Far Enough

Most parental tools were built for an earlier version of the internet.

They focus on blocking, limiting, and monitoring - approaches that can be useful in specific situations, but often create new problems:

  • increased secrecy
  • power struggles
  • reactive parenting without context
  • children feeling managed rather than supported

Control alone doesn’t teach judgment. Monitoring alone doesn’t build trust.

Many parents want tools that help them understand what’s actually happening, so they can respond thoughtfully rather than react emotionally.

A Different Approach to Online Safety

Technology should support parenting, not replace it.

Tools like Permission.ai can help parents see patterns, routines, and meaningful shifts in digital behavior that are difficult to spot otherwise. When digital activity is translated into clear insight instead of raw data, parents are better equipped to guide their kids calmly and confidently.

This approach helps parents:

  • notice meaningful changes early
  • understand why something may matter
  • respond without hovering or prying

Online safety becomes proactive and supportive - not fear-driven or punitive.

Teaching Responsibility as Part of Online Safety

Digital behavior rarely exists in isolation. It develops over time, across routines, interests, moods, and platforms.

Modern online safety works best when parents can:

  • explain expectations clearly
  • talk through digital choices with confidence
  • guide kids toward healthier habits without guessing

Teaching responsibility helps kids build judgment - not just compliance.

Teach. Reward. Connect.

The most effective digital safety tools help families handle online life together.

That means:

  • Teaching with insight, not guesswork
  • Rewarding positive digital behavior in ways kids understand
  • Reducing conflict by strengthening trust and communication

Kids already understand digital rewards through games, points, and credits. When used thoughtfully, reward systems can reinforce responsibility, connect actions to outcomes, and introduce age-appropriate understanding of digital value.

Parents remain in control, while kids gain early literacy in the digital systems shaping their world.

What Peace of Mind Really Means for Parents

Peace of mind doesn’t come from watching everything.

It comes from knowing you’ll notice what matters.

Parents want to feel:

  • informed, not overwhelmed
  • present, not intrusive
  • prepared, not reactive

When tools surface meaningful changes early and reduce unnecessary noise, families can stay steady - even as digital life evolves.

This is peace of mind built on understanding, not fear.

Built for Families - Not Platforms

Online safety should respect families, children, and the role parents play in shaping healthy digital lives.

Parents want to protect without hovering.
They want awareness without prying.
They want help without losing authority.

As the digital world continues to evolve, families deserve tools that grow with them - supporting connection, responsibility, and trust.

The future of online safety isn’t control.

It’s understanding.