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Blockchain 101: Definition, Uses, How It Works, & More

October 23, 2020
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You may have read the word “blockchain” a thousand times without properly understanding what one is. If so, you are definitely not alone, and even if you think you know, read on. You’ll enjoy it, I promise. I wrote it with you in mind.

The blockchain is revolutionary — revolutionary like the invention of the light bulb, not revolutionary like Vladimir Ilyich Lenin — and it will serve you to know why.

No doubt you understand that in order to create a cryptocurrency you need to build a blockchain, and if you didn’t understand that, take my word for it, you do.

What Is Blockchain? A Business Level Explanation

An accurate definition of blockchain would insist that it is a digital database containing transactions (often financial ones) that can be used and shared within a publicly accessible network such as the Internet.

However, let me boil all those words down to the important piece of information that few people tell you when they write about the blockchain. It is this:

The blockchain is a shared database.

When you understand this, it becomes easier to understand why a blockchain is organized in the way it is. So let me exhume the meaning of the above all-important and very short sentence.

A database is a way to share data. Yes, I know, there are lots of different types of databases — relational, document, XML, triplestore, etc. What they all have in common is that they allow data to be shared between different applications. Databases have well-thought-out standard interfaces that any program can use to get at the data. A blockchain is no different in that respect.

What makes it very different is that it enables data to be shared between organizations in a trustable way.

Hopefully, the first question in your mind is this: Why can’t all those other kinds of databases do that?

The answer is simple: They can’t be fully trusted.

Consider two organizations, A and B. A has data in a database and wishes to let B access that data, and add new data. Maybe such an arrangement will work fine, but maybe it won’t. Here’s how it can fail:

  1. An employee who works for A and manages the database thinks up a fraudulent scheme that involves changing data in the database. He has the authority to make such changes and maybe he even finds a way to cover his tracks. As a consequence, B loses money.
  2. A talented hacker who lives in Belarus finds a way to hack into the database and perpetrates a fraudulent scheme, knowing he is safe from extradition even if his identity is discovered.
  3. A cybercriminal in China puts ransomware on A’s network. It encrypts the data and he sends an email demanding payment of $1m dollars in Bitcoin.

Even if both A and B do their level best to make the arrangement work, it can all go catawampus. The Internet is alive with security problems.

A blockchain database is different because it is secure — bullet-proof secure, superman secure, Internet secure.

Because of that if A and B wish to implement a shared database, they can achieve that by implementing a blockchain to manage the data they wish to share. Problem solved.

How Does the Blockchain Work?

I’ll explain step by step.

The first thing to know is that just like other databases, the blockchain writes data away in blocks. Databases have done this since before the deluge because it works way better than writing records away one at a time. So the “block” part of blockchain is no different from other databases. It is the “chain” part that is different.

All the blocks in a blockchain are chained together in the order in which they were created. The first block is connected to the second block, and the second block is connected to the third block and the third block is connected to the fourth block, now hear the word of the Lord.

The fact that they are connected is no big deal, it’s how they are connected that matters. They are connected by a hash.

Unless you’re a programmer type, you won’t know what a hash is. Let me tell you. Firstly, it has nothing at all to do with hash browns or hashish. A hash is a mathematical function that can be applied to a string of binary information, such as, well, a block of data that you want to write to a database.

I could try to explain the math, but let’s not bother. I’ll assume that you waved goodbye to hard mathematics sometime during your education and you are in no hurry to get reacquainted. Just accept that you can apply a hashing function to a block of data and it will spit out a string of numbers and characters like this: 39A1H55ZZ5178.

What’s really sneaky about the hash function is that if you change just one piece of data, even a single bit, the hash value that the hash function spits out will also change. So the blockchain, instead of just writing the block of data away, attaches the hash value of the previous block to the block, then hashes the block, and then writes the block away with the hash value it calculated.

So now the stored block looks like this: Hash-value-of-previous-block, block data, Hash-value-of-this-block.

And this means that:

  1. Every block knows which was the previous block.
  2. You cannot change any data in the block or the hash value of the previous block without changing this block’s hash value.
  3. But if you change this block’s hash value, you will break the chain, because the hash value is already being used to build the next block.

In summary, this means that the block has become unchangeable — as unchangeable as the stars in the sky.

What Makes the Blockchain So Secure?

Now, if you have a criminal turn of mind, you may be thinking:

Wait a minute…

What is to stop me from taking control of the computer running the blockchain software, unraveling a few blocks, then altering a few records to grab a stack of someone else’s Bitcoin and drop them into my personal wallet, and then rewriting all the details with new hash values?

The answer is Consensus.

Consensus stops you from doing that. In practice, there won’t be just one computer creating new blocks, there will be many. In the case of Bitcoin, for example, there are thousands. And because the Bitcoin blockchain was the first blockchain, I’m going to use the way it works to explain consensus.

The blockchain doesn’t live on just one server computer, it is copied across a multitude. Each one of these servers is competing obsessively-compulsively to write the next block.

To enable this desperate crush of computers to compete in this sprint, all the transactions are sent to all of them. No computer is allowed to write the next block without solving a mathematical computing problem which relates to the data values stored in the block.

It’s a hashing problem of a kind, but I’ll not try to explain it, I’ll just provide an appropriate link for the benefit of those who are not mathematically challenged.

It’s a race against time, but the computing problem has been constructed in such a way that no particular computer can be guaranteed to win. Thus, it is impossible to predict which computer will write the next block.

The first computer that solves the problem gets that privilege and is rewarded with 6.25 Bitcoin — no small reward at current prices. This arrangement for mining Bitcoin is called “Proof of Work” because the victorious computer is able to prove that it did the work to find an answer.

If you are thinking, “that’s a completely goofy way of writing a one-megabyte block of data”, I agree with you. Furiously.

Think about it. You get thousands of computers to compete to solve a problem and you give the winner a prize.

I mean that has to cost, doesn’t it?

Yes, it does. It costs plenty. In fact, with Bitcoin, it is fabulously expensive. It has been estimated that Bitcoin mining consumes about sixty-one terawatt-hours (TWh) of electricity per year, which is (and I am not lying through my back teeth here) about as much electricity every year as the country of Switzerland.

And on top of that, there’s the cost of the Bitcoin mining computers which you cannot buy by the truckload at Dollar Tree. You will pay over $1,000 for just one and much more for what is termed “a mining rig”. That’s multi-millions of dollars of silicon tied up in mining Bitcoin. And by the way, those are specialist computers that can only be used for mining.

Even if you get your electricity cheap, for example in Iceland for 6 cents a Kwh, that still amounts to $3.66 billion per year.

How Does This Relate to Blockchain?

Bitcoin mining didn’t start out expensive. When the infant Bitcoin first emerged from the maternity ward, most of the mining was done on dusty old seen-better-days computers.

Back in the day, prior to July 2010, you could buy Bitcoin for less than a cent, and in those days a cent bought you about six-kilowatt minutes of electricity. Aside from a handful of geeks and crazy coders, nobody was mining Bitcoin.

That’s the bizarre business dynamic of Bitcoin; mining activity is driven by the price of the coin.

As the price of the coin rose it attracted more miners. Eventually, there were too many and some dropped out. Others realized that they could make more money by using better computers, making those dusty old PCs redundant. Powerful gaming computers gave up gaming and took up mining.

It became an arms race.

Chip manufacturers realized they could make money by designing chips that were dedicated to mining Bitcoin. These were called ASICs (application-specific integrated circuits).

That isn’t the only factor at play here. It’s complicated to explain, but it only consumes the rest of this paragraph, so feel free to skip past it. The difficulty of the mathematical hashing problem can be altered and is regularly adjusted in a way that directly relates to an estimate of the computer power deployed for mining. This adjustment is made every 2016 blocks (about every 2 weeks) in order to keep the average time between writing a new block to about 10 minutes.

   

If you are wondering who the hell thought up this scheme… to impose a consensus system on the writing away of blocks of data to a blockchain, which has resulted in thousands of specialized computers competitively solving math problems 24 hours a day to earn the right to write the next block, while consuming enough electricity to keep the lights on in Switzerland, and thereby earning money…  the answer is Satoshi Nakamoto.

Who Is Satoshi Nakamoto?

That’s a question I cannot answer because Satoshi Nakamoto is a pseudonym. If you’re thinking “Oh, he’s one of those modest Japanese guys you encounter in Ninja movies who is obsessed with economics and good at playing Go”, you may be right.

Or maybe he’s a shady ex-KGB operative who intends to undermine the US Dollar. Or maybe he’s a Libertarian hacktivist who thinks he’s striking a blow for financial freedom.

In a world where everyone seems desperate to grab a minimum of 15 minutes of fame, perhaps the most famous cryptographer since Alan Turing has decided to stay anonymous and has covered his tracks so well that nobody seems to know who he is. Perhaps he read about what the Brits did to Alan Turing and decided that anonymity had very definite virtues.

But never mind. The scheme that Satoshi Nakamoto invented: digital blockchain currencies and mining for consensus, was a brilliant conception. He will go down in history as one of the world’s great innovators — and because he was anonymous, every country on the planet will probably claim him as their own.

Species of Consensus

The Bitcoin blockchain has stood the test of time. It has never been successfully hacked and it has launched the value of its cryptocurrency into the stratosphere.

It has proved itself despite the fact that it has been declared dead over 380 times. This includes pronouncements by such legendary luminaries as Steven Mnuchin, Nouriel Roubini, Warren Buffet, and Paul Krugman to mention just a few.

However, even its avid fans must surely understand that there has to be a better way of achieving block writing consensus than by chewing up all of Switzerland’s electricity. And indeed there is. Think about it.

Here’s what we are gunning for: we want a network of a significant number of computers none of whom can conspire with each other to change the contents of the latest block. If we can’t achieve that then we do not have “immutability” and thus the blockchain is no more reliable than any other kind of database.

We need to limit the ownership of these computers so that no single provider of such resources can dominate the writing of blocks, and neither can any cartel of resource providers. For the record, achieving dominance of the population of block-writing computers is called a 51% attack. If you can mount a 51% attack you destroy the security of the blockchain and the currency that it supports.

Actually, there are many schemes for doing this that do not involve mining. The most prominent is called Proof Of Stake where a number of resource providers (who are in effect stakeholders) provide computers for block-writing and the computer that gets to write the next block is determined in some unpredictable way that does not involve electricity-hungry mathematics.

In fact, there are many different consensus methods: Aside from the two already discussed, there is: Delegated Proof of Stake (DPOS), Proof of Capacity (POC), Proof of Elapsed Time (POET), Consensus as a Service (CaaS), Proof of Identity (POI), and Proof of Authority (POA) — the last of which is employed by the ASK blockchain.

If you want more details, feel free to Google.

What Is the Blockchain Used For?

Ok, so we know you can use blockchain technology to create a currency, but what else can you use it for?

The obvious place to look is wherever the sharing of data securely can be a problem. Here are some examples.

  1. Payment Information. So obviously a blockchain is a great vehicle for storing payment information. Sure you can use it for cryptocurrency payments, that was its first application. But, actually, banks will probably end up using it as payment technology for most of what they do. Many of them are already using Ripple for just that purpose.
  2. Government Data. It’s likely that governments will eventually use the blockchain for digital IDs, making public records available and even (horror of horrors) bullet-proof incorruptible voting (Dictators, take note).
  3. Healthcare Data: This is an obvious application, particularly because security is a big deal in the healthcare industry. Medical records are difficult to share and can be plagued by inaccuracy. On a blockchain, they will be accurate, secure, and easily shared with medical professionals who are approved by you.
  4. Insurance Data: Insurance is a similar area to healthcare in that data needs to be trustworthy and confidential. With the use of smart contracts (space forbids from explaining this incredibly useful feature of the blockchain), most of the customer interactions involved in making insurance claims would be handled with extraordinary efficiency. No more hassling your insurer week after week for your payout.

There’s also a really big area of blockchain applications for supply chain data.

The Blockchain and the Supply Chain

Do you like salmon? Most people do. Do you like genuine wild-caught salmon?

Maybe you’ve never had it. Quite possibly you think you have but you haven’t.

The conservation group Oceana produced a report on this very topic. During winter 2013-2014 researchers collected 82 samples of salmon labeled “wild” from restaurants and grocery stores in Chicago, New York, Washington, D.C., and Virginia, and sneakily did DNA tests on them.

It turned out that 43% of the salmon was fraudulently labeled. 69% of the mislabeled fish were farmed Atlantic salmon. Cheaper species of salmon were labeled as top quality Chinook. And the mislabelling was more common in restaurants than grocery stores.

In a supply chain that is built on the blockchain or a series of blockchains, such food fraud is harder to perpetrate. Did that Beluga Caviar really come from the Black Sea? Did that Roquefort really come to maturity in a cave near Roquefort-sur-Soulzon?

With the blockchain, such frauds will be harder to perpetrate.

Is the Blockchain the Future?

I have no doubt that the blockchain is the future of shared databases. It is simply the best technology that has ever been created for sharing data in a secure and trustworthy manner. The technology may evolve over time as all technology does, but it will not be superseded.

If you don’t believe me, just wait, and wait and wait. If you are not already using blockchain technology, you will be in a year or two. You will see more and more of it. Eventually, it will be as common as french fries in a fast-food joint.

And if, in the coming years, the blockchain dies a death and disappears — well, I was obviously wrong.

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Online Safety and the Limits of AI Moderation: What Parents Can Learn from Roblox

Nov 10th, 2025
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Roblox isn’t just a game — it’s a digital playground with tens of millions of daily users, most of them children between 9 and 15 years old.

For many, it’s the first place they build, chat, and explore online. But as with every major platform serving young audiences, keeping that experience safe is a monumental challenge.

Recent lawsuits and law-enforcement reports highlight how complex that challenge has become. Roblox reported more than 13,000 cases of sextortion and child exploitation in 2023 alone — a staggering figure that reflects not negligence, but the sheer scale of what all digital ecosystems now face.

The Industry’s Safety Challenge

Most parents assume Roblox and similar platforms are constantly monitored. In reality, the scale is overwhelming: millions of messages, interactions, and virtual spaces every hour. Even the most advanced AI moderation systems can miss the subtleties of manipulation and coded communication that predators use.

Roblox has publicly committed to safety and continues to invest heavily in AI moderation and human review — efforts that deserve recognition. Yet as independent researcher Ben Simon (“Ruben Sim”) and others have noted, moderation at this scale is an arms race that demands new tools and deeper collaboration across the industry.

By comparison, TikTok employs more than 40,000 human moderators — over ten times Roblox’s reported staff — despite having roughly three times the daily active users. The contrast underscores a reality no platform escapes: AI moderation is essential, but insufficient on its own.

When Games Become Gateways

Children as young as six have encountered inappropriate content, virtual strip clubs, or predatory advances within user-generated spaces. What often begins as a friendly in-game chat can shift into private messages, promises of Robux (Roblox’s digital currency), or requests for photos and money.

And exploitation isn’t always sexual. Many predators use financial manipulation, convincing kids to share account credentials or make in-game purchases on their behalf.

For parents, Roblox’s family-friendly design can create a false sense of security. The lesson is not that Roblox is unsafe, but that no single moderation system can substitute for parental awareness and dialogue.

Even when interactions seem harmless, kids can give away more than they realize.

A name, a birthday, or a photo might seem trivial, but in the wrong hands it can open the door to identity theft.

The Hidden Threat: Child Identity Theft

Indeed, a lesser-known but equally serious risk is identity theft.

When children overshare personal details — their full name, birthdate, school, address, or even family information — online or with strangers, that data can be used to impersonate them.

Because minors rarely have active financial records, child identity theft often goes undetected for years, sometimes until they apply for a driver’s license, a student loan, or their first job. By then, the damage can be profound: financial loss, credit score damage, and emotional stress. Restoring a stolen identity can require years of effort, documentation, and legal action.

The best defense is prevention.

Teach children early why their personal information should never be shared publicly or in private chats — and remind them that real friends never need to know everything about you to play together online.

AI Moderation Needs Human Partnership

AI moderation remains reactive.

Algorithms flag suspicious language, but they can’t interpret tone, hesitation, or the subtle erosion of boundaries that signals grooming.

Predators evolve faster than filters, which means the answer isn’t more AI for the platform, but smarter AI for the family.

The Limits of Centralized AI

The truth is, today’s moderation AI isn’t really designed to protect people; it’s designed to protect platforms. Its job is to reduce liability, flag content, and preserve brand safety at scale. But in doing so, it often treats users as data points, not individuals.

This is the paradox of centralized AI safety: the bigger it gets, the less it understands.

It can process millions of messages a second, but not the intent behind them. It can delete an account in a millisecond, but can’t tell whether it’s protecting a child or punishing a joke.

That’s why the future of safety can’t live inside one corporate algorithm. It has to live with the individual — in personal AI agents that see context, respect consent, and act in the user’s best interest. Instead of a single moderation brain governing millions, every family deserves an AI partner that watches with understanding, not suspicion.

A system that exists to protect them, not the platform.

The Future of Child Safety: Collaboration, Not Competition

The Roblox story underscores an industry-wide truth: safety can’t be one-size-fits-all.
Every child’s online experience is different and protecting it requires both platform vigilance and parent empowerment.

At Permission, we believe the next generation of online safety will come from collaboration, not competition. Instead of replacing platform systems, our personal AI agents complement them — giving parents visibility and peace of mind while supporting the broader ecosystem of trust that companies like Roblox are working to build.

From one-size-fits-all moderation to one-AI-per-family insight — in harmony with the platforms kids already love.

Each family’s AI guardian can learn their child’s unique patterns, highlight potential risks across apps, and summarize activity in clear reports that parents control. That’s what we mean by ethical visibility — insight without invasion.

You can explore this philosophy further in our upcoming piece:
➡️ Monitoring Without Spying: How to Build Digital Trust With Your Child (link coming soon)

What Parents Can Do Now

Until personalized AI guardians are widespread, families can take practical steps today:

  • Talk early and often. Make online safety part of everyday conversation.

  • Ask, don’t accuse. Curiosity builds trust; interrogation breeds secrecy.

  • Play together. Experience games and chat environments firsthand.

  • Set boundaries collaboratively. Agree on rules, timing, and social norms.

  • Teach red flags. Encourage your child to tell you when something feels wrong — without fear of punishment.

A Shared Responsibility

The recent Roblox lawsuits remind all of us just how complicated parenting in the digital world can feel. It’s not just about rules or apps: it’s about guiding your kids through a space that changes faster than any of us could have imagined! 

And the truth is, everyone involved wants the same thing: a digital world where kids can explore safely, confidently, and with the freedom to just be kids.

At Permission, we’re committed to building an AI that understands what matters, respects your family’s values and boundaries, and puts consent at the center of every interaction.

Announcements

Meet the Permission Agent: The Future of Data Ownership

Sep 10th, 2025
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For years, Permission has championed a simple idea: your data has value, and you deserve to be rewarded for it. Our mission is clear: to enable individuals to own their data and be compensated when it’s used. Until now, we’ve made that possible through our opt-in experience, giving you the choice to engage and earn.

But the internet is evolving, and so are we.

Now, with the rise of AI, our vision has never been more relevant. The world is waking up to the fact that data is the fuel driving digital intelligence, and individuals should be the ones who benefit directly from it.

The time is now. AI has created both the urgency and the infrastructure to finally make our vision real. The solution is the "Permission Agent: The Personal AI that Pays You."

What is the Permission Agent?

The Permission Agent is your own AI-powered digital assistant - it knows you, works for you, and turns your data into a revenue stream.

Running seamlessly in your browser, it manages your consent across the digital world while identifying the moments when your data has value, making sure you are the one who gets rewarded.

In essence, it acts as your personal representative in the online economy, constantly spotting opportunities, securing your rewards, and giving you back control of your digital life.

Human data powers the next generation of AI, and for it to be trusted it must be verified, auditable, and permissioned. Most importantly, it must reward the people who provide it. With the Permission Agent, this vision becomes reality: your data is safeguarded, your consent is respected, and you are compensated every step of the way.

This is more than a seamless way to earn. It’s a bold step toward a future where the internet is rebuilt around trust, transparency, and fairness - with people at the center.

Passive Earning and Compounded Referral Rewards

With the Permission Agent, earning isn’t just smarter - it’s continuous and always working in the background. As you browse normally, your Agent quietly unlocks opportunities and secures rewards on your behalf.

Beyond this passive earning, the value multiplies when you invite friends to Permission. Instead of a one-time referral bonus, you’ll earn a percentage of everything your friends earn, for life. Each time they browse, engage, and collect rewards, you benefit too — and the more friends you bring in, the greater your earnings become.

All rewards are paid in $ASK, the token that powers the Permission ecosystem. Whether you choose to redeem, trade for cash or crypto, or save and accumulate, the more you collect, the more value you unlock.

Changes to Permission Platform

Our mission has always been to create a fair internet - one where people truly own their data and get rewarded for it. The opt-in experience was an important first step, opening the door to a world where individuals could engage and earn. But now it’s time to evolve.

Effective October 1st, the following platform changes will be implemented:

  • Branded daily offers will no longer appear in their current form.  
  • The Earn Marketplace will be transformed into Personalize Your AI - a new way to earn by taking actions that help your Agent better understand you, bringing you even greater personalization and value.
  • The browser extension will be the primary surface for earning from your data, and, should you choose to activate passive earning, you’ll benefit from ongoing rewards as your Agent works for you in the background.

With the Permission Agent, you gain a proactive partner that works for you around the clock — unlocking rewards, protecting your data, and ensuring you benefit from every opportunity,  without needing to constantly make manual decisions.

How to Get Started

Getting set up takes just a few minutes:

  1. Download the Permission Agent (browser extension)

  2. Activate it to claim your ASK token bonus

  3. Browse as usual — your Agent works in the background to find earning opportunities for you

The more you use it, the more it learns how to unlock rewards and maximize the value of your time online.

A New Era of the Internet

This isn’t just a new tool - it’s a turning point.

The Permission Agent marks the beginning of a digital world where people truly own their data, decide when and how to share it, and are rewarded every step of the way.

Insights

Web5 and the Age of AI: Why It’s Time to Own Your Data

Jun 25th, 2025
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The Internet Wasn’t Built for You

The internet has always promised more than it delivered. Web1 gave us access. Web2 gave us interactivity. Web3 introduced decentralization.

But none of them fully delivered on the promise of giving users actual control over their identity and data. Each iteration has made technical strides, but has often traded one form of centralization for another. The early internet was academic and open but difficult to use. Web2 simplified access and enabled user-generated content, but consolidated power within a handful of massive platforms. Web3 attempted to shift control back to individuals, but in many cases it only replaced platform monopolies with protocol monopolies, often steered by investors rather than users.

This brings us to the newest proposal in the evolution of the internet: Web5. It is not simply a new version number. It is an entirely new architecture and a philosophical reset. Web5 is not about adding features to the existing internet. It is about reclaiming its original promise: a digital environment where people are the primary stakeholders and where privacy, data ownership, and user autonomy are fundamental principles rather than afterthoughts.

What Is Web5?

Web5 is a proposed new iteration of the internet that emphasizes user sovereignty, decentralized identity, and data control at the individual level. The term was introduced by TBD, a division of Block (formerly Square), led by Jack Dorsey. The concept merges the usability and familiarity of Web2 with the decentralization aims of Web3, but seeks to go further by eliminating dependencies on centralized platforms, third-party identities, and even the token-centric incentives common in the Web3 space.

At the heart of Web5 is a recognition that true decentralization cannot exist unless individuals can own and manage their identity and data independently of the platforms and applications they use. Web5 imagines a future where your digital identity is yours alone and cannot be revoked, sold, or siloed by anyone else. Your data lives in a secure location you control, and you grant or revoke access to it on your terms.

In essence, Web5 is not about redesigning the internet from scratch. It is about rewriting its relationship with the people who use it.

The Building Blocks of Web5

Web5 is built on several core components that enable a truly user-centric and decentralized experience. These include:

Decentralized Identifiers (DIDs)

DIDs are globally unique identifiers created, owned, and controlled by individuals. Unlike traditional usernames, email addresses, or OAuth logins, DIDs are not tied to any centralized provider. They are cryptographic identities that function independently of any specific platform.

In Web5, your DID serves as your universal passport. You can use it to authenticate yourself across different services without having to create new accounts or hand over personal data to each provider. More importantly, your DID is yours alone. No company or platform can take it away from you, lock you out, or monetize it without your permission.

Verifiable Credentials (VCs)

Verifiable credentials are digitally signed claims about a person or entity. Think of them as secure, cryptographically verifiable versions of driver’s licenses, university degrees, or customer loyalty cards.

These credentials are stored in a user’s own digital wallet and are linked to their DID. They can be presented to other parties as needed, without requiring a centralized intermediary. For example, instead of submitting your passport to a website for identity verification, you could present a VC that confirms your citizenship status or age, verified by an issuer you trust.

This reduces the need for repetitive, invasive data collection and helps prevent identity theft, fraud, and data misuse.

Decentralized Web Nodes (DWNs)

DWNs are user-controlled data stores that operate in a peer-to-peer manner. They serve as both storage and messaging layers, allowing individuals to manage and share their data without relying on centralized cloud infrastructure.

In practice, this means that your messages, files, and personal information live on your own node. Applications can request access to specific data from your DWN, and you decide whether to grant or deny that request. If you stop using the app or no longer trust it, you simply revoke access. Your data stays with you.

DWNs make it possible to separate data from applications. This creates a clear boundary between ownership and access and transforms the way digital services are designed.

Decentralized Web Apps (DWAs)

DWAs are applications that run in a web environment but operate differently than traditional apps. Instead of storing user data in their own back-end infrastructure, DWAs are designed to request and interact with data that resides in a user’s DWN.

This architectural shift changes the power dynamic between users and developers. In Web2, developers collect and control your data. In Web5, they build applications that respond to your data preferences. The app becomes a guest in your ecosystem, not the other way around.

Web5 vs. Web3: A Clearer Distinction

While Web3 and Web5 share some vocabulary, they differ significantly in their goals and structure.

Web3 has been a meaningful step toward decentralization, particularly in finance and asset ownership. However, it often recreates centralization through the influence of early investors, reliance on large protocols, and opaque governance structures. Web5 aims to eliminate these dependencies altogether.

Why Web5 Matters in a Post-Privacy Era

Data privacy is no longer a niche concern. It is a mainstream issue affecting billions of people. From the fallout of the Cambridge Analytica scandal to the enactment of global privacy regulations like GDPR and CPRA, there is a growing consensus that the existing digital model is broken.

Web5 does not wait for regulatory pressure to enforce ethical practices. It bakes them into the infrastructure. By placing individuals at the center of data ownership and removing the need for constant surveillance-based monetization, Web5 allows for the creation of a digital ecosystem that respects boundaries, preferences, and consent by design.

In a world where AI is increasingly powered by massive data collection, Web5 offers a powerful counterbalance. It allows individuals to decide whether their data is included in training models, marketing campaigns, or platform personalization strategies.

How AI Supercharges the Promise of Web5

Artificial intelligence is rapidly reshaping every part of the internet — from the way content is generated to how decisions are made about what we see, buy, and believe. But the power behind AI doesn’t come from the models themselves. It comes from the data they’re trained on.

Today, that data is often taken without consent. Every click, view, scroll, and purchase becomes raw material for algorithms, enriching platforms while users are left with no control and no compensation.

This is where Web5 comes in.

By combining the decentralization goals of Web3 with the intelligence of AI, Web5 offers a blueprint for a more ethical digital future — one where individuals decide how their data is used, who can access it, and whether it should train an AI at all. In a Web5 world, your data lives in your own vault, tied to your decentralized identity. You can choose to share it, restrict it, or even monetize it.

That’s the real promise: an internet that respects your privacy and pays you for your data.

Rather than resisting AI, Web5 gives us a way to integrate it responsibly. It ensures that intelligence doesn’t come at the cost of autonomy — and that the next era of the internet is built around consent, not extraction.

The Role of Permission.io in the Web5 Movement

At Permission.io, we have always believed that individuals should benefit from the value their data creates. Our platform is built around the idea of earning through consent. Web5 provides the technological framework that aligns perfectly with this philosophy.

We do not believe that privacy and innovation are mutually exclusive. Instead, we believe that ethical data practices are the foundation of a more effective, sustainable, and human-centered internet. That is why our $ASK token allows users to earn rewards for data sharing in a transparent, voluntary manner.

As Web5 standards evolve, we will continue to integrate its principles into our ecosystem. Whether through decentralized identity, personal data vaults, or privacy-first interfaces, Permission.io will remain at the forefront of giving users control and compensation in a world driven by AI and data.

Conclusion: The Internet Is Growing Up

The internet is entering its fourth decade. Its adolescence was defined by explosive growth, centralization, and profit-first platforms. Its adulthood must be defined by ethics, sovereignty, and resilience.

Web5 is not just a concept. It is a movement toward restoring balance between platforms and people. It challenges developers to build differently. It invites users to reclaim their autonomy. And it sets a precedent for how we should think about identity, ownership, and trust in a digitally saturated world.

Web5 is not inevitable. It is a choice. But it is a choice that more people are ready to make.

Own Your Data. Build the Future.

Permission.io is proud to be a participant in the new internet—one where you are not the product, but the owner. If you believe that the future of the internet should be user-driven, privacy-first, and reward-based, you are in the right place.

Start earning with Permission.


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Take control of your data in Web5 and the age of AI.

Insights

AI Has a Data Problem. Identic AI Has the Fix.

May 15th, 2025
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Artificial Intelligence is advancing faster than anyone imagined. But underneath the innovation lies a fundamental problem: it runs on stolen data.

Your personal searches, clicks, purchases, and habits have been quietly scraped, repackaged, and monetized, all without your consent. Big Tech built today’s most powerful AI systems on a mountain of behavioral data that users never agreed to give. It’s efficient, yes. But it’s also broken.

Identic AI offers a new path. A vision of artificial intelligence that doesn’t exploit you, but respects you. One where privacy, accuracy, and transparency aren’t afterthoughts…they’re the foundation.

The Current Landscape of AI

AI is reshaping industries at breakneck speed. From advertising to healthcare to finance, algorithms are optimizing everything, including targeting, diagnostics, forecasting, and more. We are witnessing smarter search, personalized shopping, and hyper-automated digital experiences.

But what powers all of this intelligence? The answer is simple: data. Every interaction, swipe, and search adds fuel to the machine. The smarter AI gets, the more it demands. And that’s where the cracks begin to show.

The Data Problem in AI

Most of today’s AI models are trained on data that was never truly given. It is scraped from websites, logged from apps, and extracted from your online behavior without explicit consent. Then it is bought, sold, and resold with zero transparency and zero benefit to the person who created it.

This system isn’t just flawed; it is exploitative. The very people generating the data are left out of the value chain. Their information powers billion-dollar innovations, while they are kept in the dark.

Identic AI: A New Paradigm for Ethical AI

Identic AI is a concept that reimagines the foundation of artificial intelligence. Instead of running on unconsented data, it operates on permissioned information, which is data that users have explicitly agreed to share.

It’s powered by zero-party data, voluntarily and transparently contributed by individuals. This creates not only a more ethical system, but a smarter one. Data shared intentionally is often more accurate, more contextual, and more valuable.

Identic AI ensures transparency from end to end. Users know exactly what they’re sharing, how it’s being used, and what they gain in return.

How Identic AI Solves Major AI Challenges

Privacy Compliance
Identic AI is designed to align with global privacy laws like GDPR and CCPA. Instead of retrofitting compliance, it begins with consent by default.

Trust and Transparency
It eliminates the "black box" dynamic. Users can see how their data is used to train and fuel AI models, which restores confidence in the process.

Data Accuracy
Willingly shared data is more reliable. When users understand the purpose, they provide better inputs, which leads to better outputs.

Fair Compensation
Identic AI proposes a model where data contributors are no longer invisible. They are participants, and they are rewarded for their contributions.

The Future with Identic AI

Imagine a digital world where every interaction is a clear value exchange. Where people aren't just data points but stakeholders. Where AI systems respect boundaries instead of bypassing them.

Identic AI sets the precedent for this future. It proves that artificial intelligence can be powerful without being predatory. Performance and ethics are not mutually exclusive; they are mutually reinforcing.

How Permission Powers the Identic AI Movement

At Permission.io, we’re building the infrastructure to bring this model to life. Our platform enables users to earn ASK tokens in exchange for sharing data, with full knowledge, full control, and full transparency.

We’re laying the groundwork for AI systems that run on consent, not coercion. Our mission is to create a more equitable internet, where users don’t just use technology. They benefit from it.

Your Data. Your Terms. Your Share of the AI Economy.

If you’re tired of giving your data away for free, join a platform that puts you back in control.

Sign up at Permission.ai and start earning with every click, every search, and every insight you choose to share.